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FASTSIGNS Eyes Southeast Asia for Next Global Market

Monday, September 15, 2014

Press release from the issuing company

Signage & Visual Graphics Franchise Seeks Master Franchise Partners and Area Developers for Significant Expansion throughout the Region

CARROLLTON, Texas – With its recent master franchise agreements for the United Arab Emirates (UAE) and North Africa as well as other international deals in the works, FASTSIGNS International Inc. is now focusing its global expansion efforts on Southeast Asia. 

The worldwide franchisor of more than 560 FASTSIGNS sign, graphics and visual communications centers in eight countries is specifically targeting Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Brunei, Cambodia, Myanmar and Laos for master franchise partners and area developers.

“Expansion to Southeast Asia is a natural progression for the growth of our brand,” FASTSIGNS Chief Executive Officer Catherine Monson stated. “There are great opportunities for FASTSIGNS in these markets due to their large B2B sectors and high demand for our products and services. Every business needs signage and marketing support to help inform, direct and sell more, and we’re looking to be the ones to fill this void.”

The company has limited master franchise partner and area developer opportunities throughout the region. As one of the leading brands in the sign and graphics industry, franchisees benefit from up-to-date information on the latest technology, cost savings through relationships with national vendors and suppliers, comprehensive marketing and visual communications solutions and the support that comes from networking with FASTSIGNS centers worldwide.

FASTSIGNS is looking forward to work once again with World Franchise Associates, a global franchise services company that helped facilitate the master franchise deals in the UAE and North Africa. Troy Franklin, World Franchise Associates chief operating officer for South East Asia, will lead efforts in identifying qualified candidates to join the franchise.

Franklin stated, “We are honoured to be working with the worldwide leader in the visual communications industry. The sustained economic growth across the region is contributing to the emergence of an affluent and informed middle class with higher standards and expectations. With its dominant brand name, proven business model and superior technology, FASTSIGNS is well positioned to meet the higher standards and expectations of this new generation of customers. We are optimistic that we will be able to identify master franchisees and area developers who recognize the value of partnering with FASTSIGNS in South East Asia.” 

FASTSIGNS EVP of Franchise Support & Development Mark Jameson and representatives from World Franchise Associates will be present at the 2014 Franchising & Licensing Asia (FLAsia) exhibition in Singapore—from October 16-18 at the Marina Bay Sands Hotel & Convention Centre—to meet with prospective master franchise partners and area developers (booth No. G18).

 

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Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

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