Building on its existing portfolio of digital presses installed in production facilities across the U.S., Quad/Graphics is expanding its digital print capacity as one of the first customers worldwide to purchase the HP Indigo WS6800 Digital Press. With the new press, Quad/Graphics plans to grow its variable data and short-run print capabilities for label, folding carton and flexible packaging applications.

“Quad/Graphics is committed to providing our customers with efficient, high-quality print solutions that support their brand promise as well as drive results,” said Tom Garland, president of packaging, Quad/Graphics. “Not only will the added capacity of the HP Indigo WS6800 Digital Press expand our robust digital print offering, we can also continue to grow and enhance our digital label and paperboard carton businesses with customization and short-run capabilities.”

Quad/Graphics executives signed the agreement today at Labelexpo 2014, where the HP Indigo WS6800 Digital Press made its U.S. debut. The third generation of the best-selling HP Indigo WS6000 Digital Press series, now with 700 installations worldwide, the new press delivers breakthrough productivity, versatility and color management. The new HP Indigo WS6800 introduces advanced digital performance for a variety of applications, including pressure-sensitive labels, in-mold labeling and shrink sleeves.

The press will be installed in late 2014 at Quad/Graphic’s Franklin, Wisconsin plant, an ISO- and cGMP-compliant and AIB International-certified provider of packaging solutions.