UNTAPPED POTENTIAL: How paper labels make your craft beers shine

STEVENS POINT, Wis. - NewPage Corporation (NewPage), a leading supplier of specialty papers, today launched the fourth edition of its PAPER@WORK Briefseries at Labelexpo Americas titled, UNTAPPED POTENTIAL: How paper labels make your craft beers shine.

This new PAPER@WORK Brief explores how the rapid growth of craft beers in America is creating a greater need for breweries to better differentiate themselves in a crowded cooler, and how paper labels can be used in compelling new ways to better connect with consumers.

"A renaissance of local brewing is taking place all across America," said Ed Buehler, vice president of specialty papers for NewPage. "The changing tastes of consumers are driving bold new opportunities for craft beers, and our new brief outlines the role paper beer labels can play in conveying a brewery's core values, as well as techniques for using paper to attract and inspire consumers.''

PAPER@WORK is an ongoing series of briefings from NewPage detailing a spectrum of important topics impacting the world of specialty papers.

Please visit www.wherepaperworks.com/UntappedPotential-brief to download this FREEPAPER@WORK Brief or obtain a copy by visiting the NewPage booth #1539 at Labelexpo Americas 2014 in Chicago, Illinois, September 9 - 11, 2014.