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Adobe Named a Leader in Cross-Channel Campaign Management by Independent Research Firm

Monday, September 08, 2014

Press release from the issuing company

SAN JOSE, Calif. - Adobe today announced that Adobe Campaign has been recognized as a Leader in “The Forrester Wave:™ Cross-Channel Campaign Management, Q3 2014” report by Forrester Research, Inc.  Adobe was among the select companies that Forrester invited to participate in this independent report, which evaluated nine cross-channel campaign vendors across 41-criteria. Among all vendors and solutions evaluated, Adobe Campaign scored highest in strategy.

“Adobe Campaign’s unified platform, simplified consumer-based pricing model, and deeper integrations with the Adobe Marketing Cloud makes it a compelling choice for advanced digital marketers who want to further unify their contact strategy to include outbound marketing capabilities or non-digital channels,” noted the Forrester report.

Forrester evaluated nine vendors that met specific criteria. Those who were evaluated met vendor selection criteria which included the ability to support digital and at least three offline channels; offer an on-premise option; and focus on the enterprise audience (1,000 or more employees).

Adobe Campaign provides best-in-class campaign management capabilities for sophisticated marketers looking to execute programs across all digital and offline channels.  Since joining the Adobe Marketing Cloud, Adobe Campaign has made great strides in the last year.  In addition to advancing the existing integration between Adobe Campaign and Adobe Analytics, Adobe announced a key integration with Adobe Experience Manager, enabling marketers to work from a single digital asset management repository and integrate data from both anonymous visitors and identified customers to create a personalized customer experience.  Adobe also announced a unique new pricing model for Adobe Campaign that allows marketers to scale and unify their email campaigns in a way that is not cost-prohibitive or tied to email CPM.

“Brands need to have the ability to communicate effectively and consistently across all customer touch points,” said Stephan Dietrich, Vice President, Americas, Adobe Campaign.  “Our ‘Leader’ position in the Forrester Wave Cross Channel Campaign Management report, and the fact that we scored highest in ‘Strategy’ among all vendors, proves that Adobe Campaign and the Adobe Marketing Cloud are the best choice for our customers.  As Adobe Campaign further integrates within the Adobe Marketing Cloud, we will continue to provide the most innovative solutions to meet our customers’ growing cross-channel needs.”

A complimentary copy of the “The Forrester Wave™: Cross-Channel Campaign Management, Q3 2014” research report is available here.


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