In today's ever-changing communications world, printers of all sizes are realizing that it's time to reposition their businesses. Repositioning starts with great questions. Are my customers' media buying patterns changing? Are new business models emerging? Are margins dropping? What services and solutions do my customers need? Which value-added services can I credibly deliver? This webinar will discuss the business products, services and models that enhance changing customer perceptions to drive new business opportunities. 

Webinar participants will receive "Differentiating Your Print Business Today" the InfoTrends analysis report. 

Differentiating Your Print Business Today
Differentiating your company from the competition has never been more important. Changing customer communication needs and demands for innovative services might make it necessary for you to reinvent your marketing position. Successful printing firms are re-positioning their businesses to stand out and fulfill the specific needs of their target markets. This article provides insight on ways to strengthen or change your market positioning to succeed in this ever-changing communications world. 

Moderator:
Barb Pellow
Group Director InfoTrends Business Development Services
InfoTrends 

Xerox Customer Guest Speakers
Bob Ross
Director of Marketing and Business Development
CCG Marketing Solutions
home.corpcomm.com 

Executive Host:
Susan Weiss
Mgr., WW Customer Business Development 
Xerox Corporation