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Susan Peterson Joins codeMantra as Senior Vice President, Sales

Wednesday, July 30, 2014

Press release from the issuing company

Boston codeMantra, the technology-enabled services company serving the global publishing industry, announced today that industry veteran Susan Peterson has joined the executive team as  Senior Vice President. In this new role, Susan will report to Walter Walker, codeMantra’s President, and will be responsible for worldwide sales.  

Walter Walker commented, “We are very fortunate to have someone of Susan’s caliber join codeMantra’s executive team. She has a distinguished career in virtually all facets of the publishing industry- from licensing, to sales and marketing, to technology, and distribution. Susan will provide solid leadership to our sales organization and strengthens our position in the global marketplace. “

“codeMantra  has an impressive team, a solid customer base and a strong foundation of technology and service,” Peterson commented.  “The company is poised to extend its leadership position in the market. I am very pleased to be able to join the team at this important time and I am excited by the plans for our future.” 

Peterson began her career in Subsidiary Rights at Simon & Schuster. At Little, Brown and Company she helped solidify a then new category of non-bookstore sales. Recognizing the synergies between the two businesses, Susan became the Director of Subsidiary Rights and Special Sales. Peterson held various management positions at Bertelsmann's Bantam Doubleday Dell including Director of Retail Channel Sales, responsible for chain stores, independents and regional wholesalers. Peterson joined Ingram's print-on-demand venture, Lightning Print, as SVP and was instrumental in pioneering the eBook market that transitioned the company into an industry leader. In 2002, Peterson joined Baker & Taylor as SVP of Digital Business. Among her strategic initiatives was a revised title acquisition process and mandate enabling the delivery of digital content to public and academic library markets. In 2006, Peterson was named President of Blackwell Book Services--North America, a distributor to the academic library market. Her leadership at Blackwell played a key role in transitioning that business to a competitive distributor of print and digital content; while improving profitability and cash flow.


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