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IC3D Suite Receives Printing Industries of America Technology Award for Innovation

Wednesday, July 30, 2014

Press release from the issuing company

Revolutionary 3D design & visualization tool for packaging impresses judges with speed, ease of use and reduced time to production

London, UK – Packaging is vital to every business whether the function is keeping product safe in transit or competing on store shelves. The process of creating a package can be long and expensive, as well as subjective until a prototype of the final piece is in hand.

Shortening the life cycle from concept to mock-up allows a company to keep up with trends in the marketplace, and increased flexibility ensures quick adjustments to design ideas throughout the process.
Offering a complete solution to these issues, IC3D Suite stood out to the 2014 InterTech Technology Award team from Printing Industries of America, and has been recognized for innovative excellence in the graphic arts industries. The award will be presented at Graph Expo in Chicago, IL on September 28, 2014.
What is IC3D Suite?
IC3D Suite, inspires 3D creativity for packaging designers and creatives working in Real-Time. This unique application allows 3D visualization, ideation and design for all packaging and label creation. IC3D Suite's comprehensive 3D model and material libraries support flexible packages, bottles, cans, folding cartons, shrink wrap and labels, as well as in-store simulation of products on shelves and POP displays.
The software incorporates Image Based Lighting for accurate rendition of Brand colors and Real Time, patented 3D mapping, “Smart Wrap,” that allows labels and artwork to be accurately placed and wrapped onto complex packaging models. Special effects, such as metallics, foils, holographic and lenticular can be easily created & visualized.
IC3D Suite also includes a new “Smart Shrink” feature which allows designers to see interactively how their artwork will look on single and multiple objects using shrink film. Early users of the software have reported cutting their time-to-market cycle in half, greatly reducing the cost of creating new product designs, variants and reducing errors.
The Judges’ Perspective
 “It enables more customers to better engage with the packaging because it’s so quick, and greatly reduces the time to production,” said Dr. Mark Bohan, Printing Industries of America Vice President of Technology and Research. Incorporating an entire team in the design and refinement of the packaging lets all the voices be heard without having to wait weeks between mock-up production. Being able to see packages and labels from all angles, as well as in real scenarios brings the design to life on screen in a way that has been difficult to replicate in the past.
See IC3D Suite Live at Graph Expo
“We are honored to receive the 2014 InterTech Technology award for IC3D Suite,” commented Creative Edge Software CEO, Nick Gilmore. “Being recognized for the advancements IC3D Suite provides to the packaging world solidifies our view that we have a unique, compelling & complete solution to offer. Our talented R&D team’s time and effort developing this powerful system has made a real difference to those using it.”


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