Labelexpo Americas 2014 will feature the Inkjet Trail for the first time. Being held at the Donald E. Stephens Convention Center, Rosemont, Chicago between 9 – 11 September, the Inkjet Trail will put four of the leading inkjet press manufacturers in the limelight as they use their respective technologies to each produce otherwise identical label designs.

Featuring Domino, Durst, EFI and Epson, the challenge is simple as they each receive the same origination for a food, personal care and industrial label. Using the same paper, film and foil substrates provided by Avery Dennison, FLEXcon and UPM Raflatac, show attendees will be able to collect samples and compare the results for themselves.

Running for the show’s duration, those who miss the scheduled Inkjet Trail sessions can collect label samples from the participating manufacturers’ booths at any time during Labelexpo. In addition, show attendees will also receive a folder on entry detailing the full Inkjet Trail schedule along with each label print job’s specifications and the press manufacturers’ machinery and process.

Tasha Ventimiglia, event director for Labelexpo Americas commented: “The Inkjet Trail is a really interesting and valuable feature area for printers who are considering investing in an inkjet press. All of the press manufacturers are on a truly equal footing by using the same label stocks and artwork designs, so it will be a very useful insight into how their finished results will compare on things like ink migration or print quality.”

There’s no additional registration fee for the Inkjet Trail, just turn up at the right time and place for the sessions you want to see. Attendees can register online by visiting www.labelexpo-americas.com.