Kornit Digital appoints Tetas Group as channel partner to address growing Turkish market

Tuesday, July 01, 2014

New distribution agreement signed at Fespa Digital 2014

With Turkey acknowledged as one of the fastest growing markets in the textile industry, Kornit Digital Europe has appointed an additional channel partner plus a new Country Manager to boost sales in the region in-line with the increase in demand for the company’s comprehensive range of direct-to-garment printers. New distributor Tetas Group has more than 30 years of experience in all sectors of the fabric industry, and its in-depth knowledge of technology and production will be invaluable to first time users and those wanting to add digital capabilities to their existing textile businesses.

The long-term experience of Tetas Group extends across all machinery used in conjunction with the production and decoration of garments. With seven branches strategically positioned across Turkey, the company will give Kornit Digital’s innovative range of direct-to-garment printers greater penetration in this booming market area.

The importance of this growing territory is further underlined by the appointment of Doga Ipek as Kornit’s Country Manager for Turkey. Ipek has a Bachelor of Arts in Economics and Capital Markets from Marmara University and a Master in Business Administration from Bilgi University, both in Istanbul. Before joining Kornit, he worked at Sigma AS in Istanbul in the capacity of a Technical Sales Manager, and he will support the Turkish reseller channel by providing the best possible service to this important region, and feed back the market requirements into the Kornit Digital organisation.

“Turkey’s garment industry is rapidly expanding from small, family-based businesses to major manufacturers that are now key suppliers to the EU, and it maintains strict adherence to ecological standards,” explains Wilfried Kampe, Managing Director of Kornit Digital Europe. “It is the ideal territory for expansion into more environmentally friendly methods of textile printing, and Kornit Digital’s NeoPigment process meets the requirements of businesses of all sizes who want the convenience and simplicity of digital direct-to-garment production.”

 “Tetas Group’s long association with the textile industry throughout Turkey makes us the ideal partner for Kornit Digital as we are now experiencing digital production being employed increasingly for short-runs, specials and sampling,” states At?l?m Kasapçopur, product manager at Tetas Group. “Our fast growth has been based on our successful understanding of the market, and our close monitoring of technological developments. Our relationship with Kornit Digital will enable us to continue to promote the best methods for garment decoration.”

The Tetas Group was formed in 1982 and employs more than 2,000 people, including specialist teams that manufacture garments and produce knitted apparel. As one of the best-known textile machine resellers in Turkey, the company also specialises in the weaving, knitting and printing of fabrics, and is renowned as a high quality supplier to global brands.

Existing distributor Pekiz Makina, selling Kornit systems in Turkey for the past seven years, continues to serve the market.

Kornit Digital is the leading innovator and manufacturer of direct-to-garment printers, with models for all sizes of business from start-up operations through to those requiring high speed 24/7 production. The NeoPigment printing process is continuing to transform digital textile printing with its innovative environmentally friendly pigment ink that requires no pre-treatment and the ability to print to multiple fabric types.