MELVILLE, N.Y. – Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., and DirectSmile GmbH, a leading supplier of software solutions for cross media marketing automation, today announced the immediate availability of a powerful new suite of cloud-based tools for building, managing, and tracking data-driven personalized marketing campaigns across print, web, and mobile media.

The DirectSmile Cross Media Suite is a robust and scalable solution that bridges the gap between print and internet for print services providers of all types, from in-plant corporate reprographic departments to commercial printers. This all-in-one solution for personalized communications is comprised of three cloud-based offerings: Print &Web, Cross Media Marketing, and Inbound Marketing. DirectSmile solutions also serve the needs of non-printing entities, especially marketing agencies and in-house marketing departments who require marketing automation and trigger-based campaign workflows.

“Canon Solutions America is proud to be a primary U.S. distributor of DirectSmile Cross Media Suite, enabling us to offer state-of-the-art cross media marketing solutions,” said Tracie Sokol, vice president of Marketing, Enterprise Services and Solutions, Canon Solutions America. “For our print customers seeking to enhance their menu of services and evolve into a media service provider, Print&Web is the perfect starting point to begin the journey. We are committed to assisting our customers with this transition, and to help get started, we’re providing a fully functional 90-day subscription of DirectSmile Print&Web with every new imagePRESS C6011/7011 engine purchased or leased from the Enterprise Services and Solutions division of Canon Solutions America.”

“DirectSmile Print&Web is fast and easy to use,” said Harry Raaphorst, managing director of DirectSmile GmbH. “Bundling our cloud-based Print&Web software with Canon’s imagePRESS devices will enable each customer to combine variable data printing with measurable marketing. Print&Web is the entry point of DirectSmile’s unique all-in-one cross media offering which empowers users to gradually add personalized messaging to their printed and digital communication.”

Using the Cloud 
The DirectSmile Cross Media Suite is a cloud-based solution designed to deliver the power and performance of traditional software directly to the end-user’s desktop, without the investment in IT expertise or infrastructure required in the past. Since the solution runs in the cloud, customers always have access to the latest system version, and uptime is assured thanks to DirectSmile’s dedicated servers around the globe.  

The cloud has changed the way software is deployed to organizations of all sizes and types. Canon Solutions America and DirectSmile GmbH have leveraged this medium to deliver innovative and easy-to-use cross media solutions that enable print service providers to expand their menu of services and begin providing high-value marketing services to their clients.