Adobe Takes Creativity Mobile with New Creative Cloud Connected Apps and Hardware
Thursday, June 19, 2014
Press release from the issuing company
Sketching, Precision Drawing and Photography Apps Extend Creative Workflow to iPad; SDK Unlocks Over 30 Years of Adobe Innovation for Mobile App Developers
SAN JOSE, Calif. - Adobe today unveiled a new suite of mobile apps and complementary hardware that connect Adobe Creative Cloud, the company's flagship offering for creatives worldwide, to iPad. A digital pen, Adobe Ink, and a digital ruler, Adobe Slide, bring true creative freedom and functionality to mobile devices. Adobe Sketch and Adobe Line enable the next generation of sketching and precision drawing on iPad, and are both optimized to support the new hardware. A third app, Adobe Photoshop Mix, offers a new Creative Cloud connected mobile workflow for anyone who wants access to powerful creative imaging tools on their mobile device (see separate release). Finally, Lightroom mobile is now available for iPhone in addition to iPad, providing the most efficient way to manage and edit images across desktops, mobile devices and the Web.
Nearly half of creatives use their mobile devices to capture inspiration on-the-go and one in three would like to create more content on tablets, according to The New Creatives Report survey of 1,000 U.S. creatives (issued June 16).
Sketch, Line and Photoshop Mix pioneer new ways to create content on-the-go and connect to assets stored in Creative Cloud. They were created using a new Adobe Creative Software Development Kit (SDK), which will speed the development of third party mobile apps that access cloud-based Adobe technologies, forging frictionless creative workflows between device and desktop. Currently in private beta, the SDK will enable developers to include and edit Photoshop PSD files in their mobile apps, ensure compatibility between mobile apps and desktop tools such as Photoshop and Illustrator, and offer never-before-available image editing capabilities in the cloud.
"Adobe’s new mobile apps, hardware and Creative SDK are perfect for creative professionals but, equally importantly, are designed for anyone with a creative spark,” said Scott Belsky, vice president of product and creative community, Adobe. “Today we’re introducing cutting-edge drawing tools that can carry the designer's Creative Cloud identity, provide access to favorite color themes, and can even copy and paste across devices. This is just one example of how our SDK will shake up the creative industry.”
Adobe Sketch and Line are both “Ink and Slide aware”. They also work without a stylus and feature a highly innovative software version of the ruler (“Touch Slide”) for straight-line drawing without hardware. The apps are also connected to Behance, allowing designers to seamlessly share and get feedback on their work with a community of over 3 million creatives. Products introduced today include:
New SDK Lays Groundwork for Creative Cloud as a Platform
Adobe’s new Creative SDK is a software library that enables developers to tap into Adobe’s creative technologies to build mobile apps. Examples include, browsing files stored in Creative Cloud and extracting elements from PSD files; Adobe’s “Touch Slide” software for straight-line drawing; and cloud image editing services like Content-Aware Fill and Upright. Adobe Photoshop Mix utilizes these new APIs and offers some of Adobe’s best imaging technology for applying Photoshop looks and compositing images. Adobe Creative SDK is initially targeted at the delivery of iOS applications and is currently being tested by select developers. A beta launch is expected in the coming months.
Adobe also updated Adobe Voice, a free animated video storytelling app for iPad that gives anyone the ability to create and share engaging video stories. Over 50 thousand Adobe Voice videos have been shared since the debut of the app in May and, by leveraging Creative Cloud, Adobe Voice now seamlessly syncs with users’ Lightroom photo collections.
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