Editions   North America | Europe | Magazine

WhatTheyThink

Tobe Direct to Host Complimentary Webinar About the Role of Print in a Multi-Channel Marketing Strategy

Press release from the issuing company

BOLINGBROOK, Illinois. - The average person is hit with over 3,000 marketing messages a day, but only 52 get noticed. In today's information driven world, marketers and print companies are finding it more challenging and time consuming than ever before to see a noticeable impact from marketing initiatives.  

Strategically, marketers can no longer focus on one media or one channel.  In 2014, multi-channel marketing is a must in order to generate the response print, mail, and marketing companies desire.  While a huge emphasis is currently placed on the importance of digital marketing, print is a huge component of an effective multi-channel marketing strategy.

To help marketers in the industry gain a better understanding of how they can leverage a multi-channel marketing approach to grow their business, Tobe Direct is hosting "Using Marketing Automation to Execute and Manage Multi-Channel Marketing Campaigns" on Wednesday, June 25, at 12:30 pm EST.  In this can't miss free webinar, multi-channel marketing expert John Foley, Jr. of interlinkONE will discuss:

  • The new fundamentals of multi-channel marketing
  • Where print and direct mail fit into a multi-channel marketing strategy
  • How to leverage marketing automation to save time and see better results for marketing campaigns

Sign up today at https://attendee.gotowebinar.com/register/2563608476116857345, and learn actionable steps to start growing your business with a multi-channel marketing approach!

Discussion

Join the discussion Sign In or Become a Member, doing so is simple and free

WhatTheyThink is the official show daily media partner of drupa 2024. More info about drupa programs