Proforma’s Interactive Media Manager and social media expert, Tony Zayas, appeared as a featured guest speaker on GaggleAMP’s weekly social media podcast, Amp Up Your Social Media, with Glenn Gaudet, President and Founder of GaggleAMP. Zayas shared the strategies he has implemented to help Proforma Owners gain more than 1,000 viable business leads and $1 million in new sales in the past year through social media alone.

“I’m very proud of the success Proforma Owners are experiencing using social media to increase their sales,” said Zayas. “We’ve developed a system that all Owners can use, regardless of their skill or experience with social media, that enables them to use this as a true business building tool. We’ve had several Owners earn six-figure deals that were identified, targeted and secured exclusively through social media.”

Zayas, a winner of the 2013 SoMe Impact Awards by Smart Business & SBN Interactive, launched a “Social Media Sales Challenge” in early 2014 to help Proforma Owners convert their social media efforts into actual sales. In this 5-week training period alone, Owners earned more than $500,000 in new sales. Since Tony has been implementing and sharing his social media strategies, Proforma Owners have been able to identify qualified leads and convert them into more than $1 million in new sales.

“Social media is only effective for increasing sales if you have a strategy,” said Greg Muzzillo, Founder of Proforma. “Tony has helped Proforma Owners add qualified leads to their business development pipeline by making it easy for them to plug into social media with ‘done for you’ content and simple strategies for connecting with new prospects. Tony works directly with our Owners to help them convert online leads into real sales.”

In the podcast titled “Turning Social Media Relationships into Business,” Zayas shared some of the key strategies he teaches Proforma Owners for using social media to connect, build relationships and then begin the selling process.  Zayas also explained how LinkedIn can be used to identify and engage with new prospects. In a Proforma program, “Earning Easy Referrals with LinkedIn,” Zayas teaches Proforma Owners how to build their pipeline by gaining referrals online.

“I was able to secure a $120,000 sale using the social media strategies Tony has taught us,” said Brian Kwiatkowski, Owner of Proforma Marcom Solutions in Marlborough, MA. “I’m excited to see my social media efforts helping me connect with qualified prospects, build valuable relationships and propel my sales.”

To help Proforma Owners implement social media strategies into their businesses, Zayas conducts one-on-one phone consultations, presents social media sessions at Proforma’s Regional Meetings and annual Convention and conducts a monthly Social Media Mastermind webinar session for Owners and Sales Representatives.

For marketers looking to drive engagement through social media, GaggleAMP Amplify is a social marketing platform that lets them leverage the potential reach of individual employee, customer and partner accounts through a unique, accountable and privacy-assured message delivery model.

Click here to hear Tony Zayas’s interview on the GaggleAMP podcast.

For more information about Proforma, please visit www.OnlyProforma.com.