FRANCE – Scodix, the worldwide leader of digital enhancement solutions, today announced that French premedia company DLW has acquired the county’s first Scodix Ultra™ print-enhancement digital press. Introduced last fall at PRINT13 (Chicago) and released earlier this year, the Scodix Ultra is the industry’s fastest high-quality and most accurate digital enhancement press. DLW purchased the Scodix system at Ipex 2014, and will install the press this summer. For more information about Scodix, go to www.scodix.com.
 
To ensure the system’s immediate impact, DLW will exhibit at the Pack & Gift trade fair (stand E21), this week in Paris, where they will launch "Maison Lack by DLW", the firm’s marketing campaign to promote their newly acquired Scodix Ultra digital enhancement services and capabilities. “We’re introducing Maison Lack to show customers how they can quickly increase the impact and buzz of their marketing projects and packaging,” adds DLW Managing Director Maxime Dumesnil. “We plan to start with a focus on printers, to help them sell more value-added print to their customers, and then second step it to target brand managers. The Scodix system is engineered for replicating the look and feel of materials like leather, wood, and metal in print, as well as other amazing tactile and luxury effects, which brand managers will appreciate. The show represents an ideal launching pad for our new services and we’re anxious to make a splash."
 
Why Scodix?
 
“While we’ve enjoyed continuous success throughout the years, recently our core business has been stagnant. We’ve been seeking strategies and innovations that could help us diversify from our core design and prepress business for the commercial print and packaging markets. The opportunity to supplement our business model with digital finishing enables us to offer real value-add to our French clients. Taking a flat print and converting it into artwork with texture creates a connection and an emotional response. Studies indicate that by using additional senses, consumers are 20 times more likely to recall images and packaging. That’s the definition of added-value, and we look forward to delivering this value to our clients,” notes Dumesnil.
 
A French Connection
 
“France continues to be a country that has paid a lot of attention to differentiating themselves via increasingly higher print quality and unique print enhancement,” notes Dror Danai, Executive Vice President, Global Sales and Business Development for Scodix Ltd. “With the introduction of our newest innovation, the Scodix Ultra Enhancement Press, we are opening many more doors in the short run and enhanced digital packaging markets. We’ve always viewed France as a critically strategic marketplace and our success there is a credit to our whole team, as well as a very forward-thinking graphic arts community in the region.”