SCRAM Crawling Insect Killer launches nationwide with comprehensive branding provided by FASTSIGNS® of Cincinnati – Mason
Tuesday, May 20, 2014
Press release from the issuing company
CINCINNATI - Local visual communications provider FASTSIGNS of Cincinnati – Mason designed a comprehensive branding program to help launch SCRAM Crawling Insect Killer, an all-natural, ecofriendly pesticide. FASTSIGNS provided the creative services from start to finish including the logo, packaging and innovative marketing solutions.
Founded in Cincinnati, SCRAM Crawling Insect Killer is a safe, all natural pesticide that kills pests such as bedbugs, roaches, spiders, fleas and more within 48 hours of use. With the help from FASTSIGNS branding services and visual solutions, the product is now being marketed across the country.
FASTSIGNS translated SCRAM Crawling Insect Killer’s message into a variety of visual products and services. Because of the nature of the product, the design of SCRAM’s product labels also needed to comply with the Environmental Protection Agency’s specific guidelines, which can vary throughout each state. FASTSIGNS was able to modify the designs for the EPA’s approval in time for the product’s national launch
“FASTSIGNS took our generic product label and turned it into something amazing,” said Tomie Gartland, owner of SCRAM Crawling Insect Killer. “Our product graphics really show what we do and we are excited about the future.”
Will Siemer, the graphic designer at FASTSIGNS of Cincinnati – Mason, lead the entire project, which consisted of initial sketches and logo development to designing promotional materials such as advertising posters, product labels, supplemental information packets, vehicle decals and online and print materials. For photos of the visual communications solutions FASTSIGNS provided, click here.
“A brand needs to come out of the gate with a strong foundation, so we worked very closely with our client in the development phase,” said Siemer. “A brand will grow and mature, but its underlying message and design personality need to remain consistent across all platforms.”
“We fast-tracked our plans to go nationwide because of FASTSIGNS’ awesome work,” Gartland said. “We’re so happy with the results and so proud of our brand identity for SCRAM Crawling Insect Killer.”
For more information about SCRAM Crawling Insect Killer, visit www.scrambugs.com.
Independently owned and operated, FASTSIGNS of Cincinnati – Mason opened in 2002 and owner Jon Blum acquired the center in 2012.
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