Israel-based Ilan Print is in the business of “making the play” for Adidas with larger-sized point-of-sale window clings produced on its B2-format HP Indigo 10000 Digital Press. 

Providing Adidas and other customers innovative new marketing solutions, the company offers 29”x20” adjustable window clings that are easier to implement on glass than stickers and are cleaner looking than posters requiring tape. Ilan Print had experience producing this application in smaller sizes using its HP Indigo 7600, but wanted to “go bigger.” The company now gives its customers more options by taking advantage of the 29-inch format HP Indigo 10000 Digital Press. Originally commissioned to produce larger-format point-of-sale posters promoting a range of new soccer cleats, Ilan Print took Adidas to the next level. The company provided Adidas a dozen window clings along with every two hundred posters ordered, demonstrating new possibilities available to them. Adidas has now expanded its in-store point-of-sale marketing to include hundreds of 29”x20” window clings in six versions.