Admore Wins Silver and Gold
Wednesday, May 14, 2014
Macomb, Michigan – Admore, an Ennis, Inc. company, starts the award season out strong by taking home multiple local and national awards. Top prizes for their 11th annual Halloween promotion, “Treasures Untold” included both the coveted “People’s Choice” award from the 25th Annual Gallery of Superb Printing Competition and the grand “Best of Show” award from the 21st Annual FSEA (Foil & Specialty Effects Association) Gold Leaf Awards Competition.
Admore took home a total of 6 awards, for 5 different pieces in multiple categories at the “Gallery of Superb Printing Competition” awards dinner on April 29, 2014, sponsored by the Detroit Club of Printing House Craftsmen. The program is held each year to recognize deserving companies for their outstanding workmanship in the Printing Industry. They are judged based upon the quality of the overall piece; and are evaluated on registration, ink coverage, color intensity, dot structure and finishing.
During the FSEA Gold Leaf Awards Competition, also held on April 29, 2014, Admore won a total of 3 awards. This year’s competition had more than 300 entries in 33 categories that focus on the best work of the past year in foil stamping, embossing, UV coating, diecutting, letterpress and overall creativity. The “2013 Official White House Holiday Card” won the “Silver Leaf Award” for excellence in Foil Stamping & Embossing in the category of Greeting Cards. “Treasures Untold” won the “Gold Leaf Award” for Best Use of Foil & Embossing, in the Presentation Folders category and also the overall “Best of Show” for the competition.
The “2013 Official White House Holiday Card” was designed by Chris Hankinson, Hill Top Studios/Pop-Upcards.com, and manufactured by Admore. The copy is printed in 3 spot colors and includes foil stamping, sculpture embossing and diecutting. “The card was very tricky and had a lot of aspects to take into consideration in creating the intricate pop-up of the White House, which includes multiple columns and a curved portico” said Admore General Manager Bill Tignanelli. “We worked hard to get the complex diecutting down and are very proud with the final product.”
The “Treasure’s Untold” folder, printed in four-color process, with multiple foil colors and detailed sculptured embossing, features a treasure map insert and it’s own pirate eye patch closure band. Lisa Goebel, Admore’s Marketing Manager, expressed how each year’s Halloween promotion is a challenge, “We look at it as an opportunity to come up with something new, creative and technically difficult in order to display all of our capabilities.” Lisa continued to say, “Winning these awards for a variety of pieces emphasizes the dedication to quality and craftsmanship that we want to be synonymous with Admore folders.”