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"Tomorrow the Revolution Happens" by SGK's Steve McGinnes to be Presented at FBIF2014 in Shanghai

Friday, May 02, 2014

Press release from the issuing company

SINGAPORE - SGK, a leading global brand development, activation and deployment company that drives brand performance, announced today that its Asia Pacific branding leader, Steve McGinnes, managing director, brand development group, APAC, will present “Tomorrow the Revolution Happens” at the Food & Beverage Innovation Forum 2014 (FBIF2014) on Friday, May 16 at 14:30 in Shanghai, China.

FBIF2014 addresses the status quo and future trend of the food and beverage (F and B) industry, including food safety management, as well as technology, business model and product innovation. The forum brings together industrial leaders to explore new business strategies and new product development and acts as a platform to connect marketing strategy with research and development, which is key to the success of a brand.

McGinnes will address this elite group of industry leaders and key decision makers from the world’s leading F and B brand owners on how the rapid adoption of 3D printing technology – the ability to instantly produce personalized products to our own tastes and specifications, instantly at home, work or on the go – will revolutionize the way we shop, eat, drink and live our lives.

Additionally, he will outline the challenges and opportunities this seismic shift presents to brands – and offer ideas to get ahead of the change and ride the 3D wave.

“I am honored to take part in FBIF2014 and look forward to sharing actionable branding solutions to help drive brand performance. Brands that evolve will survive and thrive in this new world of 3D printing technology,” commented McGinnes. “Brand performance is an approach to brands and branding that recognizes the relationship between brands and business. Brands that perform inspire trial, loyalty, advocacy and repeat purchase. Brands perform because they’re desirable.”

An experienced strategist, innovator and brand thinker, McGinnes is a regular contributor on branding, design and innovation topics on BBC World. His insights have been presented to The United Nations, The Global Union, and Primetime, in addition to consulting numerous global MNCs and FTSE 500 companies. As regional head of the brand development group for SGK, he leads Brandimage and Anthem in Asia.


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