CARLSTADT, N.J.--April 12, 2004-- Pantone, Inc., the global authority on color and 40-year provider of professional color standards for the design industries, today began shipping PANTONE colorist which makes it easy for Web authors and graphic designers to select PANTONE MATCHING SYSTEM Colors from within popular applications that don't already incorporate PANTONE Libraries including Adobe Photoshop Elements, Microsoft FrontPage and Apple Keynote, as well as Macromedia Dreamweaver and Flash. PANTONE colorist also includes a dynamic, free Web utility called InspireME that offers an array of predefined color schemes created by Leatrice Eiseman, color consultant, director of the Pantone Color Institute and best-selling author of such books as the PANTONE Guide to Communicating with Color and The Color Answer Book. The InspireME color schemes are comprised of colors from the solid PANTONE Color Library and include recommendations for the dominant, subdominant and accent color. Color schemes are organized by the psychological affect they elicit. Search features allow users to search for a specific PANTONE Color to identify colors scheme recommendations and complementary colors. Or, if the user wants to project a certain mood in a printed piece or Web design, they can also search by psychological affect. Additionally, tints of a selected palette from 10 percent to 80 percent are also provided. "Providing access to the PANTONE Library in applications that don't already include Pantone palettes offers our users tremendous flexibility," said Richard Herbert, president of Pantone. "More and more, designers are being asked to repurpose print work for the Web. PANTONE colorist provides cross-application and cross-media color consistency so that designers select colors that work well both in print and online." "We've incorporated the InspireME Web utility as a way to share some of our knowledge about the psychology of color and advice on color combinations to provide a new resource of design inspiration," said Leatrice Eiseman, director of the PANTONE Color Institute. "Color plays a central role in communication. Depending on the medium and message, you want to make sure the colors you select also support the images and words being used to tell the story." Based on the popular ColorWeb Pro, this enhanced version of the product features the latest RGB and HTML values from the coated library and enables color selection from the Adobe RGB (1998) color space for print or the sRGB color space for the Web. Colors are selected from a scrollable palette of 1,114 solid PANTONE Colors from the coated library. PANTONE colorist can be accessed from any applications that access the Windows System Color Picker or Mac OS X color picker. System Requirements, Pricing and Availability PANTONE colorist is available immediately from Pantone, Inc. for $49.95. PANTONE ColorWeb Pro users may upgrade to PANTONE colorist for $19.95 and users who purchased PANTONE ColorWeb Pro after September 30, 2003, may upgrade free-of-charge. Upgrade details are available at www.pantone.com. PANTONE colorist requires a monitor capable of displaying 256-colors and is compatible with Microsoft Windows 98, Windows Millennium Edition, Windows 2000, Windows XP or Mac OS X version 10.2 and later.