West Springfield, MA – FiberMark, a global leader in manufacturing innovative paperboards, fiber-based specialty covering materials and print media for world-leading brands, has been named the exclusive sponsor for Package Design Magazine’s notable design competition – the 2014 Makeover Challenge.

With over a decade of recognition tied to this high profile, industry wide competition, Package Design’s Makeover Challenge has chosen one luxury brand to have its package re-imagined by four top branding and design firm consultancies.

Kelley Quan New York, a luxury beauty brand with ethically manufactured products made in the U.S., was chosen for the 2014 brand transformation. Owner, Kelley Quan, will be working with four branding and design firms – Base Beauty Creative Agency, Envision Creative Group, Spring Design Partners and Zunda Group – in this blue-sky exercise. The packaging for Quan’s premium brush line will be the focus of the competition.

“FiberMark is honored to have been named the sponsor of such a highly-renowned event in the packaging industry,” notes FiberMark’s President and CEO, Anthony MacLaurin.  “The importance of the luxury packaging market to FiberMark is emphasized by the company’s successes in understanding this strategic discipline. Package Design’s Makeover Challenge does an exemplary job at demonstrating and bringing to light the importance of a collaborative design process.”  

The much anticipated announcement of the Makeover Challenge participants comes at a perfect time in the year as many top marketing and design professionals prepare to visit the industry’s premiere packaging and design events, Luxepack NY and HOW Design Live in Boston. 

Held annually in large, design-focused urban areas throughout the U.S., the HOW conference has become one of the most important forums for graphic designers and agency creative directors from around the world.  With five conferences under one roof, the event attracts graphic designers, package designers, managers of in-house creative teams, and freelancers or small-business owners specializing in any creative role, from design to writing, photography, illustration and marketing.

Luxepack NY attracts over one hundred exhibitors displaying some of the world's most creative packaging solutions in a wide variety of categories, including fragrances-cosmetics, jewelry-watches, gourmet foods, wines and spirits, tobacco products and tableware. Held annually, it has won accolades for offering diversity and quality in its exhibitors and visitors. Package Design magazine will be showcasing the re-designed packages for Kelley Quan at Luxepack, Monaco in October.  

Next month, FiberMark will be displaying its products and expertise from booth A26 at Luxepack New York.  The company will also be exhibiting that same week in Boston at The DieLine Conference, In-House Management Conference and in booth 306 at the HOW Design Conference.  

For more information about Package Design’s Makeover Challenge, please visit www.packagedesignmag.com/content/introducing-package-design-s-2014-makeover-challenge-sponsored-by-fibermark-north-america.