Following the investment strategy implemented by Hollanders Printing Systems at the start of 2013, the company has made additional appointments designed to leverage its position in the digital textile printing segment. Jacco Aartsen Tuijn joins the Eindhoven-based manufacturer as CEO, with Rowan Bloemberg taking the role of marketing manager. Finally, from 1 May, Renate Besselink will be assisting with direct and channel printer sales.

Aartsen Tuijn formerly held sales orientated roles at Océ Nederlands where he worked on key and new accounts and was also responsible for training. His in-depth experience of the digital print market will bring valuable traction to the Hollanders product portfolio which includes the 3.2m ColorBooster XL, the ColorBooster DS double-sided printer and the entry-level ColorBooster 250 which makes its European debut at Fespa Digital 2014.

“My role at Hollanders Printing Systems is to elevate and consolidate the company’s position as an important player in the digital textile printing industry, and to boost market penetration of all its products,” states Aartsen Tuijn. “The high quality construction and reliability of the ColorBooster family, and the diversity in range that we’re now able to offer, is designed to attract both new and existing customers who want to benefit from dealing with a specialist manufacturer that fully understands this growing sector.”

“The first printers from Hollanders were installed in 2004 and are still performing flawlessly a decade later. This is testimony to the build quality and future-proofing that has been incorporated into the design and manufacture of the ColorBooster products,” Aartsen Tuijn continues. “As CEO I look forward to taking an active and positive role in the company, and making sure that it builds on its specialist expertise in the years to come.”