Awards Recognize Packaging Design Excellence For CPG Brands

CHICAGO, IL - Brandimage, a leading global consultancy of brand equity architects and designers of brand meaning who create brands that drive brand performance, announced that its Chicago office has been honored by GDUSA (Graphic Design USA) with five 2014 American Package Design Awards recognizing outstanding new work and design excellence.

For five decades, GDUSA has sponsored national design competitions that spotlight areas of excellence and opportunity for creative professionals. Over the past decade, the American Graphic Design Awards has been the fastest growing area within GDUSA's competitions. More specifically, this year’s contest generated 1,800 entries from all over the country, a 12 percent rise from last year’s record breaking number. Roughly 15 percent of entries are recognized as winners.

“The winners of the 2014 American Package Design Awards are those select creative and marketing talents who best use the power of design to advance the brand promise, forge an emotional connection with the buyer at the moment of truth, and help make the sale,” said GDUSA Editor Gordon Kaye.

Rob Swan, senior vice president, executive creative director of Brandimage’s Chicago office, said, “The way that brands invite consumers to feel, trust, and buy – the story they tell is a fundamental cornerstone of the consumer experience and design is a primary way that brands accomplish this at the all-important point of decision – the shelf.”

Swan added, "By emphasizing the creation and definition of powerful brand stories based on deep universal meaning, it is possible for marketers to create brand desirability that transforms brands from commodities to brands that are requested by name.”

In the Packaging category, Brandimage was awarded Certificates of Excellence for:

• Swanson® Flavor Infused Broth, Brand Owner: Campbell Soup Company
• Healthy Choice® Dinners, Brand Owner: ConAgra
• Hunt’s® 100% Natural Ketchup, Brand Owner: ConAgra 
• Marie Callender’s® Pies, Brand Owner: ConAgra
• Green Giant® Steamers, Brand Owner: General Mills

Swan concluded, "I’m very proud that we have worked so well with our clients to create 

meaningful branding that can incite emotions to tell stories that spur action, gain trust and build equity.”

To view all 2014 American Design Awards winners, click the following Web site address:

http://www.gdusa.com/contests/apda14/winners