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Roland to Launch New Digital Sign System and Showcase Latest Digital Printing Technologies at ISA 2014

Thursday, April 17, 2014

Press release from the issuing company

Irvine, Calif. Attendees at the upcoming ISA International Sign Expo, April 24-26, 2014 in Orlando, Fla., will be able to experience the official launch of the new Roland DisplayStudio™ Digital Sign System, a powerful, user-friendly system for signmakers looking to get started in the rapidly growing digital signage market. Roland will also be showcasing its latest UV and eco-solvent digital printing technologies at the event.

ISA 2014 will mark the unveiling of Roland DisplayStudio Digital Sign System, designed especially for sign shops that want to create new revenue streams by incorporating digital signage into their current product offerings. Roland’s solution will include feature-rich software, a compact media player and a choice of high-resolution, commercial-grade LED-backlit LCD displays in a range of sizes, plus mounting hardware. Roland DGA President Rick Scrimger will be providing an overview of Roland’s digital signage offerings in an ISA Expo presentation, “Demystifying Digital Signage for Signmakers,” scheduled for 11 a.m. to 11:30 a.m. on Thurs., April 24 at the show’s Dynamic Digital Park (booth 108).

Those visiting booth 1036 can also see a close-up demonstration of Roland’s innovative new VersaUV® LEF-20 UV-LED benchtop flatbed printer, as well as the company’s next generation of advanced VersaCAMM® wide-format printer/cutters, the VSi Series.  The VersaUV LEF-20, which boasts a print area that is 20 inches x 13 inches x 3.94 inches, is capable of printing on a vast array of substrates and three-dimensional objects, making it perfect for personalizing pens, smart phone covers, signs, giftware, promotional items and more.  ISA attendees will be equally impressed with Roland’s new VSi Series wide-format eco-solvent inkjet printer/cutters, which offer everything users already love about VersaCAMM – the world’s best-selling printers in the durable graphics market – plus new features and enhancements that raise overall performance to an even greater level.

Roland will be showcasing a variety of popular products from its current lineup as well at ISA 2014, such as the company’s flagship SOLJET® Pro 4 XR-640 printer/cutter and the Pro 4 XF-640 printer.  Other advanced products that will be on display include the compact yet powerful 20-inch VersaStudio® BN-20 printer/cutter and state-of-the-art devices from Roland’s high-performance GX vinyl cutter and EGX rotary engraver product lines.

Continuing its commitment to ongoing education, Roland will be presenting a number of exciting and informative in-booth and ISA Expo presentations during the show. Held daily, each educational session is designed to help maximize the productivity and profitability of your business. with topics ranging from “Demystifying Digital Signage for Signmakers” and “Maximizing Profits by Performing Multiple Applications with a Single Design on the BN-20,” to “Adding Value to Prints with Selective Colors in VersaWorks.”  Live vehicle wrap demonstrations by the experts at Digital EFX Wraps will also take place several times daily in the Roland booth.

 

Discussion

By Kevin Ruttan on Apr 17, 2014

This is a really interesting move by Roland.
Nothing mentioned of an OEM agreement,however with Caldera on the web.

That said however, the screen shots look just like Caldera Variable Display, and while the housing for the player has a different molding, the specs appear to be identical. Digital signage is here to stay, and this solution is simple and elegant.

Once the price reality sets in, I think the prices will fall on these devices. IF you are looking to get your feet wet, this is a great little rig.

 

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Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

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