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Quad/Graphics Helps Craft Brewers Tap Into Fresh Solutions at BrewExpo America 2014

Friday, April 04, 2014

Press release from the issuing company

Visitors to Booth 1536 Will See Innovative Beverage Carrier Design Options and Interactive Print

SUSSEX, Wis. - Quad/Graphics, Inc., will highlight its innovative packaging solutions – including graphic and structural designs, inventory management and interactive print applications – at this year’s BrewExpo America show, April 9-10, at the Colorado Convention Center in Denver.

Craft brewers and other consumer products companies that visit Quad/Graphics at booth 1536 will learn about:

  • Folding carton beverage carriers including 4-, 6- and 12-pack options for craft brewers.
  • High-end decorative treatments, such as embossing/debossing, UV varnishes, foil stamping, laminations, die-cuts and unique substrates that help brands stand out in the marketplace.
  • Business solutions for craft brewers that include inventory management and control, to help better manage workflow and multiple SKUs.
  • Interactive print that can be used to engage consumers through mobile experiences such as games, promotions, product demonstrations, loyalty programs or videos.
  • Commitment to sustainability and reducing impact on the environment.

BrewExpo attendees also will see Quad/Graphics represented in booth 1815. Through a partnership with A.B. Sealer, Quad/Graphics’ beverage carriers will run on the packaging equipment manufacturer’s newest semi-automatic case erector/pack station machine being introduced at the trade show.

“With so many product options vying for consumers’ attention, brand marketers look to us for packaging that stands out, reinforces the brand, and connects with consumers,” said Tom Garland, President of Packaging. “Our expanded capabilities, which include innovative and unique package configurations and high-end decorative treatments, provide a market identity for brands to differentiate them on the store shelf.”


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