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Egrets, Hockey Sticks, & RolleR Skates – New Book by Mark Potter

Thursday, April 03, 2014

Press release from the issuing company

Proceeds go directly to EDSF Scholarship Program

HURST, TexasThe Electronic Document Scholarship Foundation (EDSF), an international non-profit organization dedicated to enhancing the value and relevance of document and graphics communications is pleased to announce that Mark Potter, Publisher of Canvas Magazine has agreed to donate proceeds from his exciting new book, Egrets, Hockey Sticks, and Roller Skates to the EDSF scholarship fund.  This fascinating book is a collection of entertaining sales and marketing stories offering an insight into the challenging and competitive world of graphic communications. Adding to the book’s uniqueness is the fact that some very talented fifth graders created the illustrations. Noted lecturer and futurist thinker Daniel Pink, author of To Sell is Human and A Whole New Mind had high praise for the book, saying: “Egrets, Hockey Sticks and Roller Skates” is a creative example of why stories work.  Mark Potter has shared some of his experiences and a bit of himself to help move a group of people.  We can all benefit from the moral to his stories.” To read three sample chapters from the book and to place your order, click here or visit www.egretsbook.com

This book is also an example of state of the art print processes and was a collaborative effort. The cover and color inserts were printed on the Canon imagePRESS Color Series with Long Sheet Feeder, and the book block was printed on the Océ VarioPrint 6000 Ultra Series, powered by Océ PRISMAprepare. Neenah Paper donated CLASSIC CREST® Cover, SOLAR WHITE, 100 lb. Stipple – Digital finish paper.  EDSF Executive Director, Brenda Kai stated that; “We want to thank Mark Potter, Canon and Neenah Paper for providing this unique opportunity to help provide funding for much needed college scholarships and this year’s scholarship recipients will add another chapter to his wonderful book.”


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