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Fujifilm Supports Warrior Hike as New Sponsor

Thursday, April 03, 2014

Press release from the issuing company

Company provides digital cameras to veterans for photos taken along the trails    

VALHALLA, N.Y. – FUJIFILM Holdings America Corporation is delighted to announce its sponsorship of Warrior Hike, a non-profit organization supporting combat veterans transitioning from their military service by hiking America’s National Scenic Trails.  

Warrior Hike has partnered with the Appalachian Trail Conservancy, and more recently with the Continental Divide Trail Coalition, and the Pacific Crest Trail Association to expand the “Walk Off The War” Program. During the 6-month 2,000-plus mile journey along a National Scenic Trail, veterans have the opportunity to decompress from their military service and come to terms with their wartime experiences while learning to use the outdoors as an alternative form of therapy.

As part of its sponsorship, Fujifilm has donated several FUJIFILM FinePix XP-Series rugged, waterproof digital cameras and SD cards, so that as the veterans embark on their journeys through the “Walk Off The War” program, they are able to capture the scenery and memories as they experience them.     

“Warrior Hike’s mission and commitment inspires us to help them in a way that only Fujifilm can do,” said Shig Sano, president, FUJIFILM Holdings America Corporation.  “Through our contribution of digital camera equipment, we hope the veterans will find solace in the images and movies they capture along the trails and help them as they transition back into civilian life.” 

In addition, Fujifilm will be supporting the Warrior Hike by matching their employee donations through their Corporate Giving program.  By becoming a sponsor, Fujifilm recognizes the work of Warrior Hike and its “Walk Off The War” program, and finds a clear connection to its own commitment for helping improve the lives of people worldwide. 

“On behalf of this year’s warrior hikers, I would like to thank Fujifilm for their sponsorship and their support in helping our returning veterans transition back to civilian life,” said Sean Gobin, Executive Director, Warrior Hike.


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