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KBA Asia Pacific Wins Customers’ Interest in Workflow Solutions

Tuesday, March 25, 2014

Press release from the issuing company

Following the recent announcement of KBA’s partnership with Optimus for the worldwide sales and distribution of their management information systems (MIS), this new collaboration has already started to bear fruit in Singapore. A local printing house will be implementing the Optimus Dash MIS in the near future.

Health, money and prosperity is what everyone wishes for during the Chinese New Year. To kick-off the Lunar Year of the horse successfully KBA Asia Pacific invited customers from various print shops throughout Singapore to an informative event that promised exactly that: a tool to increase efficiency, save money and boost profitability. The seminar took place at the German Centre in Singapore on 20 February. After starting their day with a Bavarian breakfast the print experts were welcomed by KBA Asia Pacific managing director Stefan Segger. Optimus CEO and co-owner Henny van Esch, LogoTronic product manager Chris Waschke and KBA IT-specialist for system integration Martin Beer travelled to Singapore to present an overview of KBA and Optimus workflow modules and their functionalities, which included a live demonstration of the interaction of both systems.

“Apart from our printing technology KBA LogoTronic and Optimus Dash MIS, either as stand alone solutions or in combination, offer our customers solutions that help them become even more efficient by optimizing all surrounding processes and activities”, says Chris Waschke. Major advantages of the Optimus Dash are its flexibility and user-friendliness. “Too often various systems are in use in a company’s different departments. Such so-called networked islands hardly ever contribute to more efficiency. Optimus Dash together with LogoTronic Professional, on the other hand, presents a closed-loop workflow solution tailored to the needs of each individual customer. It even offers the possibility of integration with existing subsystems if that’s the customer’s wish”, explains the product manager.

The first order for an Optimus Dash MIS placed by a print firm in Singapore was already finalised during the visit of the experts from Europe. All of the company’s printing presses will automatically feed data into the system using connect boxes and post-press equipment will be connected via user-friendly browser interfaces. From the quote to the finished print product and even through to shipping, with a setup like this all data has to be entered into the system only once and it is made available across all departments. The management level in particular will soon benefit from the data that helps identify optimising potential.

Managing director Stefan Segger: “For a long time MIS systems were regarded as too expensive for mid-sized print shops. In our seminar we were able to illustrate that an MIS tailored to the specific needs of each of our customers often becomes vital given the changing media landscape and shrinking margins.”


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