Adobe Digital Marketing Summit Hits on Key Theme of Marketing Reinvention (Commentary by Cary Sherburne)
Tuesday, March 25, 2014
Press release from the issuing company
Editor's Note: See below for commentary from WhatTheyThink's Cary Sherburne
New Adobe Marketing Cloud Breakthroughs Include Real-time Audience Profiling, Marketing Mix Planning and New Mobile Capabilities
SALT LAKE CITY - Adobe Summit, The Digital Marketing Conference — The Adobe Digital Marketing Summit kicked off today with a crowd of more than 5000 digital marketers, publishers, agencies and technologists. Answering marketer’s call to reinvent themselves, Adobe (NASDAQ: ADBE) unveiled the newest technology breakthroughs in its Adobe Marketing Cloud, including the ability to do advanced real-time audience profiling, predictive marketing mix planning, and technology that seamlessly manages content across the Web and mobile apps. Attendees will hear from master marketers at brands including Audi, Fedex, MGM, REI and Sephora as well as celebrity speakers who have used digital to reinvent themselves and their careers.
"Marketers today want to reinvent themselves and the way they approach their work, but the majority needs help to thrive in a digital world,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “Adobe Summit is the best place to learn about the latest digital marketing technology, get advice on the newest marketing practices and hear from the world’s most effective marketers.”
Core Services for Adobe Marketing Cloud
The Company introduced new core services for Adobe Marketing Cloud, which span across Solutions and deliver data, insights, context, profiles and more.
Additional Innovation Introduced for Adobe Marketing Cloud
The advancements to Adobe Marketing Cloud are being unveiled at Adobe Summit, The Digital Marketing Conference, this week. Keynote presenters include Adobe CEO Shantanu Narayen and senior vice president of Adobe’s Digital Marketing Business, Brad Rencher, along with a series of industry luminaries and guest speakers including Robert Redford, Eric Stonestreet, Richard Sherman,Yancey Strickler, and others. Watch the keynote live today, Tuesday, March 25, from 8:30-11 MST.
Julie Bornstein, executive vice president and CMO at Sephora, Brad Brown, senior vice president of eCommerce and Digital at REI, John Bollen, senior vice president and Chief Digital Officer at MGM Resorts International, Mike Rude, director of Customer Experience Marketing at FedEx and others will share inspirations on how to thrive as a marketer in a digital world. The Summit Bash will rock Downtown Salt Lake City featuring headlining talent from GRAMMY-award winning Vampire Weekend plus other performances fromWalk the Moon and Fictionist.
Commentary by Cary Sherburne
WhatTheyThink is very excited to be here at the Adobe Summit: Digital Marketing Conference in beautiful Salt Lake City. We have video here and some very interesting interviews scheduled, covering Fortune 500 companies and Adobe data analytics partners who will talk to us about what marketers are doing today to make their business communications more targeted and relevant and to take advantage of the potential of digital and mobile communications … and what that means for the future of printing firms. We will also be very interested to learn about the demographics here at the conference, most specifically, how many of our printing colleagues are here, talking to marketers and gaining a deep understanding of their concerns, interests and strategies.
Stay tuned for more from this important marketing event.
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