HEIDELBERG, GERMANY--(Apr 1, 2004) -- At drupa 2004, which takes place from May 6 to 19 in Dusseldorf, Heidelberg will be presenting more than 50 innovations in workflow, prepress, press and postpress in Halls 1 and 2 on an area of approximately 7800 square meters. The drupa motto "Created with Passion - Made for Success" reflects Heidelberg's approach to the world's largest industry event. "Customer benefits and performance potential" are the central messages in Heidelberg's trade show concept. The solutions presented at the trade show are divided into five customer-specific sectors - Industrial Print, Commercial Print, Packaging, Variable Data Print and Commercial Web - with additional application centers. The Heidelberg workflow solutions will be presented in a separate Prinect Center and in the Heidelberg Forum according to the application. The Heidelberg Forum will feature presentations by the Print Media Academy (PMA), the Environmental Center, and others. "Heidelberg has focused its trade show presence on customer benefits. As a solution provider, we have put the emphasis on applications which safeguard and enhance the competitiveness of our customers. All in all, the presentation has been tailored in particular to the needs of smaller and midrange printshops", explains Dr. Klaus Spiegel, Member of Heidelberg's Management Board. The central and integrating element of Heidelberg's trade show presence is the presentation of the "Prinect" networking workflow package. Using a whole raft of innovations and further developments, the company will demonstrate the benefits of networking within a printshop and the advantages to customers offered by JDF-compatible standard interfaces. "At drupa 2004, Heidelberg will be presenting intelligent workflow solutions. All the presentations will focus on the possibilities for improving the transparency of workflows and costs and for enhancing process reliability in printshops. The key to achieving this is networking with the Job Definition Format (JDF), which has become the new industry standard thanks to the commitment of CIP4", continues Spiegel. Another key element in Heidelberg's presence at drupa is the presentation of new solutions for offset printing. For example, drupa 2004 will see the unveiling of the productivity and quality innovations of the new Speedmaster SM/CD 102 generation with high-stability feeder and delivery and new design. "At drupa 2004, Heidelberg will be introducing more than 50 innovations in a wide range of products and product sectors. This emphasizes Heidelberg's position as the leading innovator in the print media industry", concludes Spiegel.