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GASC Teams with PI for Pre-Show Coverage

Wednesday, March 19, 2014

Press release from the issuing company

Reston, VA - The Graphic Arts Show Company (GASC) has teamed with Printing Impressions magazine for a series of pre-show previews, as well as production and onsite distribution of the "Official" Show Directory and New Product Reference Guide for the GRAPH EXPO 14 exhibition and conference and co-located CPP EXPO show, coming September 28-October 1, 2014, to Chicago's McCormick Place.

Pre-show previews will consist of seven "Countdown to the Show" e-newsletters broadcast to more than 50,000 pre-registered and prospective attendees in the weeks leading up to the show. Additionally four "live" editions of the e-newsletters by Printing Impressions will cover breaking news and events onsite during the show. The agreement also provides for "official" pre-show sections in Printing Impressions and its sister publications In-Plant Graphics and packagePrinting, along with co-distribution of the "Countdown to the Show" for all subscribers of the individual magazines' own e-newsletters.

"We are pleased to be working with Printing Impressions to promote GRAPH EXPO 14 and the co-located CPP EXPO show," said GASC President Ralph Nappi. "The 'Countdown to the Show' e-newsletters will give exhibitors the opportunity to generate leads with exposure to potential buyers prior to the event. For attendees, it will preview the wide range of sessions, events and special attractions they can add to their show planner, and the Show Directory and New Product Reference Guide will help steer attendees in the right direction onsite at the show."

For information about advertising opportunities in the "Countdown to the Show" attendee e-newsletter series or official GRAPH EXPO 14 and CPP EXPO Show Directory, contact Mark J. Subers, Group President/Publishing Director at NAPCO. Call: 215/238-5092 or e-mail: msubers@napco.com.

For more information about GRAPH EXPO 14, visit www.GraphExpo.com.


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