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Energizer and InnerWorkings Announce Marketing Partnership

Wednesday, March 12, 2014

Press release from the issuing company

Exclusive partnership will deliver breakthrough marketing experiences for Energizer at Retail

CHICAGO - InnerWorkings, Inc., a leading global marketing supply chain company, announced that it signed a new retail management agreement with Energizer, a global leader in the manufacturing of batteries and portable lights.

Under this agreement, InnerWorkings will collaborate with the U.S. Energizer team to develop a standardized print management program for all promotional merchandising displays. In addition, InnerWorkings will assume management of Energizer’s permanent merchandising display program leveraging the design and sourcing expertise of DB Studios, which was acquired by InnerWorkings in 2013. These efforts include procurement, design, engineering, sourcing, production, inventory and fulfillment of merchandising and display materials to be used across Energizer’s retail environments.

Stated Michelle Atkinson, Vice President and Chief Marketing Officer for Energizer: “InnerWorkings’ suite of capabilities both complements and extends the talent of our own marketing organization. Their track record for innovation and scale will enable us to deliver breakthrough brand experiences across geographies, channels, and formats.”

Additionally, as part of the partnership, InnerWorkings will leverage VALO, its multi-currency, multi-language technology platform to facilitate materials ordering, purchasing, and reporting for Energizer brand and retail teams.

 

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