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New European-wide magazine promotes print media in a multi-channel world

Tuesday, March 04, 2014

Press release from the issuing company

First published in 2011, ‘Print Power’ has become a must read publication for media and marketing professionals looking for information about print media and also wanting to understand the returns and brand enhancement which print can deliver, particularly in combination with other media channels.

Now ‘Print Power’, a high quality content rich magazine, published twice yearly, will be available in 11 European countries, produced in local languages but with content still tightly focused on a carefully targeted and influential media audience

Martyn Eustace, Managing Director of Print Power says; “this is a really exciting step to promote print media right across Europe. There is no doubt, with ample and hard evidence, that print retains a real power to influence; building brands and really engaging with readers. The emergence of digital channels has provided both a distraction from print but also now a new opportunity for print to show that it can deliver incredible impact when used at the heart of multi-channel campaigns.”

The publication is issued by Print Power Europe, a pan-European organization dedicated to promoting print media and is aimed at influential marketing, media and agency professionals with decision making power. The magazine delivers valuable insight into the effectiveness of print media by using case studies, research and statistics, as well as exclusive interviews with leading brands and opinion formers. This big and exciting step; adapting the Print Power magazine to a wider international audience, is a conscious decision to accommodate the requests of readers to be given European brand stories, demonstrating the power of print, but complemented by local contributions from well-known home brands.

“We want”, continues Eustace, “to deliver inspiration and creative ideas to our key target audience and our network of local Editors will ensure relevance of content; talking about the power of print in a global as well as regional context”.

The first edition of the new magazine will be available in spring and there will be advertising opportunities for organizations wishing to reach to the 80 – 100,000 media and marketing professionals, who will receive the new magazine.

The Print Power magazine has established a network of local Editors across 11 countries, each appointed by Sam Upton, UK based Editor-in-Chief for the magazine. Each local Editor has a first class journalism background with vast experience and expertise in the field of marketing and is already immersed in the local marketing scene.

The first issue of the new magazine will appear in spring 2014 and will be simultaneously distributed in all 11 countries.


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