Visual Media Alliance Launches VMA Storyboard
Thursday, February 27, 2014
Press release from the issuing company
VMA Storyboard is a place to share ideas, get help, be inspired, and show off creative work across all media.
San Francisco, California - Your customer is tweeting from an iPad as he's watching the latest episode of House of Cards. Your customer is using a cell phone to scan the QR code in a magazine ad so she can learn more about a product before she buys.
The realities of marketing in today's digital world are this: no one channel is enough and layering today's available media tools effectively is not as easy as it sounds. To help all creative and communication professionals navigate the challenging world of cross-media marketing, Visual Media Alliance (VMA) has launched VMA Storyboard.
"Storyboard is a great idea because I don't know of anything like it that addresses the multi-disciplines in the creative world," says Michael Osborne, president and creative director of Michael Osborne Design.
What is VMA Storyboard?
"The time when you can claim one or two media outlets as the best are gone," says Sabine Lenz, founder PaperSpecs.com.
Case Stories: Each week, visitors to the site http://www.vmastoryboard.com/ will find a new behind-the-scenes look at a noteworthy cross-media project. From concept to completion, the creative behind these successful cross-media campaigns will offer valuable insight into how print and digital media work together to reach a target audience.
"Cross media is more than simple addition," says Steve Decker, president of Zooka Creative. "It's synergistic. Whether you're marketing business-to-business or business-to-consumer, cross media is more persuasive."
Lookbook: At some point, marketers will work in tandem with other creative professionals to build their cross-media campaigns. Finding experienced partners is critical. To make this process simpler, VMA Storyboard offers a database of the best in their field of expertise - videography, photography, 3D animation, search engine optimization, rich media, Web analytics, printing, social media, design, programming, fulfillment, ecommerce and website development, to name a few.
"I don't think that every design firm has done it all yet. There are younger designers just starting out who might be specializing in Web and don't think about print as much. There are older designers who don't think about Web and media as much. So learning from each other's stories is hugely important," says Dava Guthmiller, founder and creative director of Noise 13.
Why VMA Storyboard Matters
"Storyboard is that one source that fuses together what's happening in multi-media and actually puts it together in a single place. It explores different points of view related to the subject, and I'm very enthusiastic that it's out there," Kit Hinrichs, founder of Studio Hinrichs.
Case Stories: http://www.vmastoryboard.com/category/case-stories/
VMA Storyboard Video: http://www.vmastoryboard.com/our-story/
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