SUSSEX, WI - Tempt In-Store Productions, a Quad/Graphics company, today announced the expansion of its creative and structural design capabilities with the opening of a North American Design Center. The center, located just west of Milwaukee in Tempt’s New Berlin, Wis., facility, is a place for retailers and brand marketers to experiment with new in-store signage and display options to drive shopper engagement, increase revenue and strengthen brand equity.

The focal point of the North American Design Center is its Retail Lab. Designed to resemble a retail store, the Lab can be used to test creative concepts and evolving technologies such as interactive signage that connect with a variety of media channels, including Web and mobile, to simulate shopper experiences, and help develop and refine effective shopper marketing programs.

“The North American Design Center reinforces our long-standing commitment to help brand marketers differentiate themselves in today’s competitive marketplace," said Joel Quadracci, Chairman, President & CEO. "This new center provides a place for clients to test ideas before introducing them to shoppers to ensure maximum effectiveness."

The design center is staffed with a diverse group of creative experts, and features a dedicated prototyping zone with digital printing and state-of-the-art finishing capabilities. Clients can use the Center to have samples created quickly, efficiently and cost-effectively before investing time and money in full production.

"Our retail and brand clients have been looking for a more collaborative creative design process for developing unique and exciting elements that engage shoppers, and our North American Design Center delivers," explained Mike Draver, President of Tempt. "We are excited to share the latest in display and signage concepts and production and, even more so, how to connect those critical marketing pieces with branded content and offers across multiple media channels."

The North American Design Center – combined with Quad's European Design Center -- will enhance its ability to better serve national and multi-national brand marketers and retail clients.