Yavne, Israel - Highcon announced today that American Greetings Inc., the world’s leading greeting card company, is set not only to purchase the next Highcon Euclid digital cutting and creasing machine in the USA, but also to place a strategic investment in the company.  Zev Weiss, the company Co-CEO will also be joining the Highcon Advisory Board, alongside Benny Landa, Founder & CEO, Landa Corporation and Mike Ferarri, founder and President of Ferrari Innovation Solutions, LLC. 

Zev Weiss, Co-CEO, American Greetings Inc., “We believe in the future of Highcon and their digital post-print product and see the Highcon Euclid becoming an integral part of our production cycle. We are eager to play a part in the future development of the product and view this relationship as far more than a simple equipment purchase.  This digital technology, the precision of the equipment, combined with the vision of Aviv and Miki will allow us to reap the true benefits of long tail distribution - a winning combination of quality and price that we can offer our customers.”

Aviv Ratzman, CEO and Co-founder, Highcon: “Zev’s participation in our Advisory Board, as well as our cooperation with American Greetings will ensure that we continue to develop the best possible solution for short to medium run digital carton converting. We look forward to a mutually beneficial long term relationship.”