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Diversified Investment Advisors Selects Exstream Software's Dialogue

Tuesday, March 30, 2004

Press release from the issuing company

March 29, 2004 -- Exstream Software, Inc. announced today that Diversified Investment Advisors, a national investment advisory firm specializing in retirement plans has chosen its Dialogue software to take the company’s retirement statements to the next level by customizing them to cater to the needs and interests of individual clients. Diversified is using Dialogue to create retirement statements that include extensive personalized messaging and dynamically inserted variable charts and logos. Dialogue’s high performance and easy-to-use interface will also help the company meet the regulatory requirements and speed to market required by federal law. With Dialogue, Diversified has the flexibility, cost controls and robust capabilities necessary to maximize customer participation through fully customized communications that encourage financial planning. Key drivers in choosing Exstream’s Dialogue were its speed, ease of use, campaign management capabilities and postal optimization. Diversified will encourage active financial planning on the part of its clients by incorporating pertinent retirement information (traditionally mailed as letters or inserts) into the available white space around transaction details in the retirement statement. This will also result in a significant reduction in paper and mailing costs for the company. Dialogue’s robust capabilities will further support Diversified’s goal to clarify investment performance with the ability to include virtually any type of data-driven variable chart, such as pie, line or bar charts, into statements at run time. Additionally, Dialogue’s regulatory compliance capabilities and high-performance engine make it possible for the company to generate and fulfill the more than one million personalized statements produced each quarter within the period required by law. “Our goal is to better educate retirement plan participants and help them to save and invest wisely for their retirement. However, every client is different,” said Mark Fortier, Senior Vice President and CTO, Diversified Investment Advisors. “Dialogue makes it possible for us to have a ‘participant-at-a-time’ conversation within the statement due to its ability to easily create highly personalized documents that suit the needs of the individual. Its robust functionality is also helping us achieve a speed to market we never thought possible.” Additionally, Diversified anticipates saving money on fulfillment costs with Dialogue’s Output Sorting and Bundling module. It will allow the company to reorder and group communications post generation, before they go to the printer. This will make it possible to control how many documents are sent at a time, redirect documents for varying output and sort output files for best postage rates. Going forward, Diversified plans to use Dialogue to deliver the personalized statements online. “We are pleased that Dialogue is providing Diversified Investment Advisors the level of customization and clarity they require to create retirement statements that engage clients and foster action,” said Davis Marksbury, president and CEO of Exstream Software. “Exstream’s ongoing mission is to create 100 percent satisfaction for our customers.”




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