XMPie Positioned in Gartner’s 2013 Magic Quadrant for Customer Communications Management Software
Monday, February 10, 2014
NEW YORK – XMPie, A Xerox Company – a leading provider of software for Individualized Communications Management (ICM) and pioneer in software for 1:1 cross media communications – has been positioned highest for Ability to Execute and Furthest for Completeness of Vision in the Challengers Quadrant of Gartner’s first ever Magic Quadrant for Customer Communications Management (CCM) Software.
Gartner’s Magic Quadrant reflects the paradigm shift happening in the CCM industry today, which is fast advancing from its historical origins in the transactional/transpromo space to interactive/on-demand communications via multiple channels. From its inception, XMPie’s focus and technological innovation has been rooted in 1:1 communications, rather than transactional – delivering first rate customer experiences for marketing and informational business needs.
Unique to XMPie is Circle™ – a “digital storyboard” that automates and enables the visualization of marketing campaigns with different touch points across time. Another feature is XMPie’s uDirect® Video, which enables the creation of attention-grabbing personalized videos with motion picture visual effects.
Jacob Aizikowitz, president and founder at XMPie, commented, “XMPie enables enterprises and their service providers to transform their communications with customers, prospects, employees, or business partners from broadcast or mostly outbound interactions to massively parallel individualized dialogues, which can develop over time and across media touch points. We believe Gartner analysts recognized the shifts in CCM and XMPie’s leadership role in enabling them. Being an integral part of Xerox adds market reach and execution and delivery capabilities that were critical for being rated high on the Execution Axis of the Gartner report.”