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Konica Minolta Named #1 in Customer Loyalty by Brand Keys for Seventh Consecutive Year

Thursday, February 06, 2014

Press release from the issuing company

Company Celebrates Leadership in MFP Office Copier Category for Customer Loyalty 

Konica Minolta Business Solutions U.S.A., Inc. today announces that it has been awarded first place in the 2014 Brand Keys Customer Loyalty Engagement Index® in the "MFP Office Copier" category for the seventh consecutive year. New York-based marketing consultancy Brand Keys publishes its annual Customer Loyalty Engagement Index to determine how different brands rank in customer loyalty according to 32,000 Americans surveyed. The 2014 Index examined customers’ relationships with brands in 64 product categories. 

The Brand Keys methodology, which considers several key competitors, asked customers to characterize their ideal product in the MFP Office Copier category, setting the standard for excellence.  The 2014 Brand Keys research once again identified Konica Minolta as a leading brand for customer loyalty in the "MFP Office Copier" category when measured against the "Ideal" office copier.

“Brands like Konica Minolta that understand and deliver against what customers really expect from MFP Office Copiers, are brands that engender engagement and loyalty. Brands that are able to better meet those expectations the way Konica Minolta has, deliver added-value,” says Robert Passikoff, Brand Keys founder and president. “Added-value is something that their customers are looking for and something that significantly differentiates them from the competition. With expectations at their highest levels in nearly 20 years, meeting these expectations is a real tribute to Konica Minolta – to the products and the marketing team that supports the brand.” 

"The Brand Keys recognition supports our commitment to customers and to delivering reliable document management solutions and services year after year," says Kevin Kern, senior vice president, Marketing, Konica Minolta Business Solutions U.S.A., Inc.  “We are proud to again be among the most distinguished in our industry.”

Click here for the full results of the 2014 Brand Keys Customer Loyalty Engagement Index®.


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