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Avery Dennison Adds Five Satin Finish Films to Supreme Wrapping Film Line

Tuesday, February 04, 2014

Press release from the issuing company

Mentor, Ohio – Avery Dennison Graphics Solutions today announced the addition of five satin-finish colors – black, white, white pearlescent, carmine red and bubblegum pink – to its popular Supreme Wrapping Film line, a full spectrum of 78 opaque cast films in gloss, matte and brushed metallic, matte, pearlescent, carbon fiber, conform chrome and satin colors that are primarily used for color change car wraps.

“Avery Dennison's new satin film is exactly what we've been waiting for,” said Ryan Friedlinghaus, founder and CEO of West Coast Customs. “Its smooth finish creates the appearance of a real satin paint job while maintaining the benefits of Avery Dennison's quality vehicle wrapping films.”

“Avery Dennison Supreme Wrapping Film satin films feature a unique finish that is a medium luster, with both matte and gloss characteristics. We’ve received excellent feedback on the colors and film performance from car wrap installers,” said Avery Dennison North America Marketing Specialist Abigail Gibbs. “Black, white and white pearlescent were the only satin film colors on the market – until now. With the introduction of carmine red and bubblegum pink, Avery Dennison becomes the first and only supplier to offer colorized satin films.” 

Avery Dennison® Supreme Wrapping Films are constructed with appearance and ease of installation in mind. The films feature Easy Apply RS™ technology which allows the installer to easily reposition and slide the film into place and reduce air bubbles, minimizing the total application time for the wrap.  In addition, due to its construction, no overlaminate is required before installation. Avery Dennison Supreme Wrapping Films are ideal for interior and exterior accents for vehicles, point-of-purchase signage and architectural installations.

“The Avery Dennison Supreme Wrapping Film satin white pearlescent is the best film on the market,” said Arthur Hakobyan, Diamond Black Exteriors. “Avery Dennison’s satin white pearlescent stands out from the competition because it can be installed in any direction and the color was consistent throughout the roll. It’s beautiful. Our customer loved the wrap on his Maserati!”

A benchmark video and study demonstrated that Avery Dennison® Supreme Wrapping Film outperforms competitive wrapping films currently on the market. Independent applicators completed benchmark tests on perception of product and application performance comparing seven vehicle wrapping films from major manufacturers worldwide. Avery Dennison Supreme Wrapping Film ranked highest for slideability and conformability, and achieved the highest score for overall performance. Application times were also measured and Supreme Wrapping Film was rated the fastest to apply – almost 20 percent faster than other products.

“We installed several wraps with the new Avery Dennison Supreme Wrapping Film satin colors at a very high end car dealership,” said Joe Alexander, Incognito Wraps. “The dealership owners and customers kept stopping us and commenting on how they loved the finish and the colors. Our customers were thrilled with the new colors. Avery Dennison hit a home run with these five colors.”

Samples of the new Avery Dennison Supreme Wrapping Film satin colors can be requested via www.facebook.com/AveryDennisonGraphics. The new satin films are available in 60” x 25 yd. and 60”x 5 yd. roll sizes, which allow installers to wrap the hood and sides of a vehicle without seams.

For more information on Avery Dennison products, training and certification, printers can visit www.na.averygraphics.com or contact Avery Dennison at 800-282-8379 for additional information. Photos of several Supreme Wrapping Film satin finish wraps are available on Flickr and a timelapse video shows Supreme Wrapping Film satin white installed on a Ferrari 458 by West Coast Customs.


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