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Sandy Alexander Launches 3rd HP 10000 further expanding its One-to-One

Friday, January 24, 2014

Press release from the issuing company

Clifton, NJ – Sandy Alexander, a leading direct mail and commercial print provider, announced today that it has brought on line its 3rd HP Indigo 10000 Digital Press further expanding its capacity in One-to-One Marketing. Sandy Alexander was an original beta site for the press and is the first company in the United States to have 3 HP Indigo 10000s in one location. Since the press is primarily used for One-to-One Marketing/Variable Data Printing campaigns, Sandy Alexander has concurrently expanded its team of experts and capabilities in the variable data composition, data management and custom workflows areas.

“In this competitive marketplace, the new sheet size, short runs, and personalization provided by the HP 10000 helps leading brands maximize the impact of their marketing efforts by significantly differentiating their campaigns. The demand for the new sheet size in combination with our Variable Data Printing capabilities has been dramatic,” said Mike Graff CEO & President of Sandy Alexander. “The unique format and image quality combined with our industry leading One-to-One & Cross Marketing capabilities has allowed us to support new programs for our Fortune 500 clients in the automotive, fashion, financial, retail and travel industries.”

“The press with its 29” format and built-in duplex mechanism makes it possible for the first time to digitally print and personalize any size application including pocket folders, posters and large layflat books,” Mike Graff continued, “That combined with our expanded content management offerings, allows clients to easily implement and manage personalized communications with highly targeted messaging. This increased creativity and efficiency has resulted in more impactful marketing offerings providing our clients with a competitive advantage in the marketplace. Due to that success, additional capacity was required.”

Sandy Alexander’s digital offerings include the three HP Indigo 10000 Digital Presses and HP Indigo 7000. The company has applied its industry leading cross platform color management solutions to these systems.


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