Press release from the issuing company
The First Coated Paper Made in the USA with 100% Post-Consumer Recycled Content
Oakland, CA -- New Leaf Paper has set a new environmental standard with the national launch of New Leaf Reincarnation 100, the first coated paper MADE IN THE USA from 100% post-consumer recycled waste (PCW). Most recycled coated papers made in the U.S. fall well below this standard, containing only 10% to 30% PCW.
New Leaf Reincarnation 100 is the latest in a long history of environmentally superior product innovations at New Leaf Paper, a company well respected for its leadership in driving sustainability in the paper industry. The new 100% PCW sheet is being praised for exceptional printability and detailed image reproduction.
Lisa Fink, Sr. Marketing Communications Specialist/Designer with BARD, Peripheral Vascular said, "I was totally impressed with the New Leaf sheet on press this week. It's got a nice feel. And the varnish really sat on top of the sheet. Great ink hold out too!"
Reincarnation 100 is the only 100% pcw coated paper made in the US that has achieved the Ancient Forest Friendly™ designation, the highest independent standard for sustainability in the paper industry. It is manufactured with Green-e(R) certified renewable wind energy.
"We're delighted with this advance in sustainable paper and proud to recognize it with Canopy's rigorous Ancient Forest Friendly™ designation," said Nicole Rycroft, Founder and Executive Director of Canopy. "New Leaf is providing North American print customers with a way to achieve high quality colour reproduction while knowing they are making a choice that helps take pressure off the world's last large intact tracts of ancient forest."
Environmental attributes of New Leaf Reincarnation 100 reflect New Leaf Paper's holistic approach to sustainability:
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