Berlin – DirectSmile, inventor of image personalization and a leading supplier of software for marketing automation, launches Version 6 of its Cross Media Software. The new version enables users to realize sophisticated multi-channel projects and set up custom lead management solutions with direct connection to their CRM systems. In addition, Version 6 features expanded Web-to-Print capabilities for real-time document configuration on the web.

Cross Media is an established tool that allows users to build and manage data-driven marketing campaigns across print, web and mobile media. The launch of Version 6 marks a new stage in this innovative software’s continuous development.  The new version opens up numerous opportunities for print and marketing service providers, and offers corporate users the possibility to set up and run tailor-made solutions for lead generation and lead management. It is now possible to simply access data from CRM systems to use them in any campaign or application. In addition, with automated data synchronization on both ends, the data will always be up-to-date.

Other new features of Version 6 include the ability to create Inbound Marketing websites including lead tracking, lead scoring, SEO, and content management; a new Web2Print Editor for the online design of print documents through the end-user; and numerous other enhancements resulting in more options to realize demanding marketing automation projects.

New opportunities for service providers and corporate users

• Print Service Providers who wish to expand their Web-to-Print business will especially benefit from the new Web2Print Editor, which is an HTML-based end user layout tool for customized print production. Visitors to websites that use the Editor will be able not only to personalize an existing design, but to arrange their own layouts.

Another new feature, Professional Workflow, helps users to individually schedule the distribution of print data that are generated through web applications.

• Marketing Service Providers will be able to offer their clients all-encompassing corporate websites including SEO and content management. Using Cross Media Version 6, it is possible to merge static content and interactive elements, such as surveys or contact forms, within one data-driven webpage. Advanced users of the new version will also have the ability to expand the range of functions even further by adding their own program codes to create new modules for dedicated tasks.
• Corporate users of Cross Media Version 6 can now use this one platform to build tailored solutions for both Inbound Marketing and Outbound Marketing. They can easily use their CRM data within any application and let new data automatically flow back to their CRM system. From lead tracking on their website and lead scoring to automatically triggered e-mails or printed mail pieces to follow-up with leads, Versions 6 supplies all the functionality needed to build and run effective lead generation and lead nurturing processes.

Cross Media Version 6 is available worldwide from January 2014.