Adweek, Billboard and The Hollywood Reporter leverage new Portico design to increase customer engagement, target advertisements 

Jenkintown, PA -? Managing Editor Inc. (MEI) today announced updates to Prometheus Global Media's iPad apps, created with MEI Portico? and Adobe® Digital Publishing Suite?. Nervous Pixel, MEI's creative team, designed and implemented the new Portico storefronts for Adweek, Billboard and The Hollywood Reporter. Each digital publication now includes a reconfigured user experience with a landing screen that presents users with multiple sign-in options, streamlining the subscription fulfillment process.

The new storefront also provides a scrollable feature area for promoting folios and specific articles, as well as targeted advertisements. An individual news button that displays the real time RSS feed of news stories with photo thumbnails encourages visitors to return for fresh content, increasing app audiences while promoting Web traffic. All three of Prometheus' apps now feature larger, enhanced previews of folios in the storefront, as well.

"One of the great values of Portico is its ability to prominently feature app content as well as advertisements within our own branded experience," said Meghan Milkowski, corporate production director at Prometheus Global Media. "New content keeps our user engagement high, and app re-entry is a key driver for our advertiser interest. We are pleased to have these updated Portico capabilities in place as we explore our expansion into advertising endeavors with help from MEI."

The Portico solution allows Prometheus to add new content ? including advertisements ? to the storefront at any time, replacing the process of submitting app updates to app marketplaces.

"The challenge that comes after creating a great app is retaining your audience after the initial download," said Will Steuber, Nervous Pixel's creative director. "With the new Portico storefront we were able to provide a more elegant presentation that streamlines the user experience, increases app "stickiness" and enables a new revenue stream with the addition of advertising."