Mohawk Releases Second Issues of Mohawk Maker Quarterlyand Craft Cooperative Publications
Thursday, November 14, 2013
Press release from the issuing company
Publications are enhanced with augmented reality technology and are designed to celebrate makers
Cohoes, NY – Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, announces the second issues of the Mohawk Maker Quarterly and Mohawk Craft Cooperative publications. The publications are designed to support an emerging maker culture and are enhanced with additional content made possible through Mohawk Live, Mohawk’s augmented reality app.
The second issues of the Mohawk Craft Cooperative and the Mohawk Maker Quarterlyfocus on the topic of materials - specifically the importance of selecting and using the highest quality raw materials to achieve the finest end results.
To enhance the fine materials messaging, the publications were printed on Mohawk Loop, a 100% PCW recycled paper, designed to reduce the impact on the environment without sacrificing print performance. The story of Mohawk Loop, and the lifecycle of a sustainable sheet of paper is chronicled within each of the publications.
The diverse portfolio of Mohawk Loop papers is selected and used by environmentally responsible designers and brands, including Herman Miller, Timberland, Whole Foods and Sara Lee, among many others.
All papers within the Mohawk Loop portfolio are made with recycled materials, using renewable energy. The papers are FSC and Green Seal Certified, Green-e Wind power and carbon neutral, and available in a range of print surfaces and a palette of whites, pastels, jewel tones and earthy fibered shades.
The Mohawk Maker Quarterly
Mohawk believes that partnership is essential to furthering the interests of makers, and the Mohawk Maker Quarterly is a vehicle to support this community of like-minded individuals. Content focuses on stories of small manufacturers, artisans, printers, designers and artists who are making their way in the midst of the digital revolution.
The second edition of the Mohawk Maker Quarterly focuses on ‘Mastery of Materials’ and features the following makers:
The cover story, ‘Why Materials Matter,’ features interviews with materials experts explaining why they go to great lengths to use only the highest quality materials for their products:
The Mohawk Maker Quarterly issue 2 was designed by Hybrid Design, San Francisco, CA; printed on Mohawk Loop, Inxwell Vellum, Eco White (100% PCW), 80 Text (118 gsm). The publication was printed by Classic Graphics, Charlotte, NC.
The Mohawk Craft Cooperative
The Mohawk Craft Cooperative is a quarterly publication designed to appeal to printers by restoring printers’ belief in the power of craftsmanship in the midst of a digital world. The publication features strategies on growing business though craftsmanship, selling print in a digital world, tips on working with the mill, and thoughts from industry leaders, including Frank Romano. Professor Emeritus, Rochester Institute of Technology and James Fooks-Bale, Creative Director, Monotype.
A tabloid-style publication, with fold out brochure, The Mohawk Craft Cooperative , issue two focuses on ‘The Business of Materials’. The publication features a beautifully designed 27” x 19” poster with a powerful message: “Better quality materials bring more sense into play. They look different, they feel different, they create an emotional response.”
- Frank Romano, Professor Emeritus, Rochester Institute of Technology
Designed by Hybrid Design, San Francisco, CA; The Mohawk Craft Cooperative , issue 2 is printed on Mohawk Loop, Feltmark, White (100% PCW), 65 cover (176gsm); and was printed using four color process by Classic Graphics, Charlotte, NC.
The Mohawk Maker Quarterly and Mohawk Craft Cooperative publications are enhanced with additional content made possible through Mohawk’s new augmented reality mobile app, Mohawk Live, which generates interactive experiences via print, making print more relevant than ever.
By scanning photos containing the Mohawk Live icon found throughout each publication, readers can enjoy a multidimensional experience with bonus content including videos and animation. Mohawk Live is free and easy to download in the App Store or Google Play.
To view the publications online or to sign up to receive Mohawk’s new Culture of Craft publications, visit www.mohawkconnects.com/cultureofcraft.
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