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Appleton Coated partners with ConVerd in green products

Friday, October 25, 2013

Press release from the issuing company

Combined Locks, Wis. – Appleton Coated is pleased to announce its partnership with Elk Grove Village, Illinois-based ConVerd. A leader in sustainable paper products creating green alternatives for printing and signage applications, ConVerd has chosen Appleton Coated as a supplier providing specially designed paper for its key product GreenLight® Plus!

Donald Tomes, ConVerd’s CEO, explains, “We’re choosing to partner with Appleton Coated for two reasons: Their ability to deliver on the key product attributes of our GreenLight Plus backlit signage products. The other reason is their focus on sustainability. This allows our product to be FSC® (FSC® C007796) certified, contain 10% post consumer recycled fiber, and be fully recyclable.”

Tomes continues, “We found a kindred business partner in Appleton Coated. The specially formulated technical paper they designed and manufacture specifically for us exceeds our expectations and those of our sustainably minded customers. GreenLight Plus not only delivers excellent printability and print quality; it does so at an affordable price.”

Appleton Coated’s CEO, Doug Osterberg, adds, “This partnership demonstrates one of our key strengths – the ability to take our customers’ needs and translate those to custom-designed, paper-based solutions. Our strong environmental position and service platform combined with our technical and manufacturing skills makes Appleton Coated a natural fit for ConVerd.”

Osterberg elaborates, “We also manufacture the paper with renewable energy - Green-e®-certified Green Power. It means that 100% of the electricity being used to manufacture this product is matched with renewable energy credits from Green-e certified energy sources, primarily wind.”

ConVerd will showcase GreenLight Plus! at the Specialty Graphic Imaging Association (SGIA) Expo taking place this week in Orlando, Fla., at Booth #2410.




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Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

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