Initial Meeting Spotlights Hotel & Lodging Industry 

NORCROSS, GA – Unisource Worldwide, Inc. – one of the largest privately held companies in the United States and a global provider of innovative, sustainable, highly efficient solutions across the life cycle of core business operations including product packaging and fulfillment, paper and print management, general supply chain and logistics, and facility supplies solutions – announced that it will host a series of Unisource Strategic Branding Conferences, with the initial meeting scheduled for this November. 

“Maintaining, protecting and growing a brand is vital to the financial success of any organization,” said Stéphane Dagenais, Senior Director – Marketing for Unisource Worldwide. “The Unisource Strategic Branding Conference series will combine industry expertise with Unisource’s Brand Efficiency^TM platform to help customers find their unique value proposition and point of reference in the marketplace.  The objective is ultimately to help them set their company apart from the competition and generate greater profitability.”

The first Unisource Strategic Branding Conference will focus on the Hotel & Lodging industry and will be held on November 8, 2013, at the St. Andrews Club & Conference Centre in Toronto, Canada.  The conference will bring together established hotel and lodging, and marketing experts to discuss current issues, best practices, and innovative new ways to maintain, protect, and grow an organization’s brand.

Among the currently scheduled featured speakers are:

• Dr. Chekitan S. Dev, Cornell University School of Hotel Administration
• Julie Cottineau, Founder & CEO of BrandTwist, former Vice President - Brand at Virgin Group
• Chris Crenshaw, Vice President, STR (Smith Travel Research)
• Tony Pollard, President, Hotel Association of Canada

For up-to-date information about the Unisource Strategic Branding Conference – Hotel and Lodging, follow Unisource Facility Solutions on Twitter at @Unisource_Clean or visit http://learn.unisourceworldwide.com/SBC.