PARAMUS, N.J., Dec. 17, 2008 – The challenging economy has made making the right business decision the first time even more important.  In an effort to help vendors and suppliers that serve the graphic communications industry make better-informed decisions, NAPL has added Business-to-Business Market Research to its comprehensive array of market research services.
 
Completely customizable to meet a client’s needs for business information, NAPL’s Business-to-Business Market Research is focused on three primary areas: new product development, sales and forecasts, and corporate imaging/branding research. NAPL’s Business-to-Business Market Research is both qualitative and quantitative and is prepared with a strategic analysis of research findings as well as results-oriented recommendations for implementation. 
 
“NAPL is uniquely positioned to provide this kind of specialized research to vendors serving the printing industry,” explained Gregory S. D’Amico, Ph.D., a consultant with NAPL, who developed this new market research capability for clients.  “This is because we are solely focused on the printing industry and have access to the vast majority of nationwide printers. There is no room for missteps in the current economy.  Our Business-to-Business Market Research services can help industry vendors and suppliers embark on their 2009 business plans with helpful information that can guide them in the right direction.”
 
For example, New Product Development Research can address such questions as: Where do the market opportunities lie?  How is our new product different from what is already available and what is the best way to communicate this?  Market Sizing Research can answer such questions as:  Is there a market for our particular product and how big is it?  Who are our major competitors and what are their strengths and weaknesses?  What customer categories have the greatest potential?  What should our sales strategy be?  Corporate Image/Branding Research can offer answers to the following questions:  What is our company image within a particular market sector?  How will a merger impact our image?  How will new product or service lines impact our image?  Do we need to reposition our company?
 
In addition, NAPL also offers these completely customizable market research services:

- eKG Services, the only industry tool that provides printers with a comprehensive view of how their own customers rate them in relation to their competition.  eKG provides printers an action plan for improving characteristics most important to their key clients with an eye toward strengthening their customer relationships and creating superior value for their customers.
- Survey Advantage leverages the speed of the Internet and other modern survey techniques to uncover answers for improved customer relations, reactivating lost customers and gaining valuable customer insights into key business issues.
 
“NAPL offers a range of finely-tuned, strategic market research capabilities designed to meet the commercial printing industry’s needs.  When paired with our consulting services, NAPL’s research can help commercial printers and their vendors be better equipped to compete and thrive today,” said NAPL Executive Vice President Tim Fischer, who heads up NAPL’s Consulting Services Group.
 
For more information about NAPL’s market research services, contact Tim Fischer at 201-523-6376 or [email protected].