Irvine, CA - MindFireInc, the leading provider of multi-channel marketing automation software platform, today announced it has launched a new training program to help print and marketing service providers learn the fundamentals and best practices of selling and creating automated multi-channel multi-touch drip marketing campaigns.

The program is comprised of two main classroom courses:

1. MindFire Studio Marketing Automation Specialist, and

2. Marketing Automation for Sales Professional

The MindFire Studio Marketing Automation Specialist course is designed to cover the core administration and functions of MindFire Studio, the company’s industry-leading marketing automation platform, and provides campaign managers and marketing professionals with the knowledge and expertise required to design sophisticated campaign workflows, create lead generation and nurturing sequences, and build and deploy multi-channel marketing campaigns.

“MindFire’s 2-day training course has really helped me gain insights with some of the more complex features that may not be as evident: things that you really need to have hands-on experience with, and it’s incredibly helpful to have professionals guiding you in terms of the best practices. I would absolutely suggest attending this course, “ said Jared Baker, Director of Integrated Marketing at PDQ Printing of Las Vegas, a MindFire Solution Partner who has recently completed the Marketing Automation Specialist course at the MindFireInc’s Headquarters in Irvine, CA. “You really feel that you have a team at MindFire that is fully supporting you and really driving you to success.” he added.

Marketing Automation for Sales Professionals is a unique course specifically created for sales and business development teams who are responsible for offering and selling multi-channel marketing solutions. The course covers the key concepts of today’s modern marketing principles and provides sales professionals with proven strategies and techniques to successfully present and sell any type of marketing programs.

“The world of multi-channel marketing automation is changing rapidly and this impacts how sales professionals approach marketers and gain a place at the table for new business,” said Joe Manos, MindFireInc Executive Vice President. “We would like to arm you with the latest programs and techniques for engaging your customers in the areas that are critical for their success and help you win more business,” he added.

Each course is presented in live classroom format in 2 days packed with informative sessions, hands-on workshops, and several real-life case studies. Upon successful completion of each course, registered attendees receive a certification from MindFireInc. This recognition empowers attendees to promote their marketing automation expertise and become leaders in their industry.

MindFire is conducting a Marketing Automation Specialist course at Print13, on September 11th and 12th, at the McCormick Place. This course is already sold out and the registration is closed.

Learn more about the future sessions and book your seat at: http://mindfiretraining.com/classroom