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Xerox’s Newest iGen 150 Press Takes Guesswork out of Image Quality; Helps Convert More Offset Jobs to Digital

Monday, September 09, 2013

Press release from the issuing company

Variety may be the spice of life and for printers it can keep their business immune to the ups and downs of an ever-changing marketplace. But producing a variety of applications comes with challenges and delivering consistent color image quality is one.

Xerox’s newest iGen 150 Press offers a choice of line screens giving printers complete control over image quality so that each piece – regardless of quantity or elements such as photos, text, colors and images – looks consistent.

For example, the press’ new 210 line screen heightens the softness in skin tones while keeping the detail of hair and background images intact – capabilities printers need to capture jobs in the fast-growing photo marketplace.  

A new technology inside the press called Object Oriented Half Toning renders images and text smooth or sharp as required for brochures, catalogs and fliers. 

“Digital color image quality is no longer a guessing game with the iGen 150,” said Jeff Jacobson, president, Graphic Communications Operations, Xerox. “We built an ‘intelligent’ press that puts printers in the driver’s seat. They can confidently determine how best to produce each job while moving more offset pages to digital. And we have taken automation to a new level so printers can deliver more sellable prints per hour.”

New features offer both quality and productivity enhancements

With the iGen 150, printers can gain about a 25 percent increase in productivity since less time is spent on reprinting, quality control, job setup and press availability. Options that make this possible include:

  • 2400 x 2400 dpi imaging system delivers more information per square inch – improving details, uniform tints, flesh tones and sharpness.

  • Automated Image-on-Paper technology eliminates manual setups for sheet sizes up to 26 inches – a time saver.

  • IntegratedPLUS Finishing Solution for Booklets removes the complexities of preparing files to finisher specifications. Requirements are set automatically when the job enters the workflow.

  • Single-point Transfer prints 9,000, four-over impressions per hour – or 150 prints per minute.  

  • Features such as Xerox’s Confident Color, In-line Spectrophotometer, Auto Density Control and Matte Dry Ink, as well as Standard Gloss Dry Ink, which is now available as an option.


    The Xerox iGen 150 Press will be on display in Xerox’s booth No.1202 at PRINT 13, Sept. 8-12 in Chicago.

Availability and Pricing

The Xerox iGen 150 Press will be available for worldwide order taking on Oct. 1. The U.S. list price is $752,000 for its base configuration. All features will be made available to current iGen 150 Press customers in the first quarter of 2014.


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