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Xeikon Partners With Renowned Designer Hugo Diego To Create Unique Booth Design At PRINT 2013

Monday, September 09, 2013

By WhatTheyThink Staff

Itasca, IL - Xeikon NV, an innovator in digital color printing technology, announced today that it has partnered with world-renowned designer Hugo Diego, owner of Montreal-based Creative Illusion, and marketing print services provider Melan, to create a powerful and unique visual design for its booth at PRINT 2013.

Visitors to Xeikon booth (#841) will see ultra-realistic printed murals that have been designed by Hugo Diego and printed on a Xeikon digital color press by Melan, which is also based in Montreal, and has been a Xeikon customer since 2008.

PRINT 2013 is the most expansive exhibition in the Americas for digital, offset, and flexo technologies, products, and services. The event takes place Sept. 8-12, 2013, at McCormick Place in Chicago, IL.

According to Hugo Diego, the wallpaper murals decorating Xeikon's booth space are comprised of images that have an extremely high resolution. The images Hugo Diego uses have five- to ten-times as many pixels as typical wallpaper murals, which makes them much more realistic in detail.

"Even when you're close up, you can see the fine detail and texture. There is such a high resolution that you can actually feel the texture, and it's mind-blowing to our customers," Hugo Diego said. "My company is known as Creative Illusion because what we do is take an interior space, and in a few hours, give it a new life and theme that completely changes the space."

Garo Nazarian, owner of Melan, said the wallpaper murals which his company prints for Creative Illusion are a good demonstration of the format flexibility and print quality of the Xeikon technology. Melan first purchased and installed a Xeikon press in 2008 to produce oversized posters, banners and signage for its customers. Many other digital color presses had sheet/frame size restrictions which made them unsuitable for Melan's applications.

"The Xeikon presses have a 20-inch substrate width, no restrictions on the length of the printed image and industry-leading image quality. There is no other digital press with the format flexibility and quality similar to Xeikon's to produce applications, such as the wallpaper murals, designed by Creative Illusion," Nazarian said.

 

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